William Hill Betting Offer [Review 2023]

In this William Hill betting offer review 2023, we will be discussing some of the exciting offers available on the platform. William Hill is one of the most comprehensive bookmakers in Africa and the world at large. The Bookie has a broad range of betting offers to cater for the betting needs of different categories of punters.

There are numerous betting offers available on William Hill including a broad market for pre-match bets and live betting on sports like American football, badminton, baseball, basketball, boxing, cricket, cycling, and darts. The portfolio also includes eSports, football, GAA football, gulf, greyhounds, handball, horse racing, ice hockey, lottery, lacrosse, motor racing, motorbikes, netball, and politics.

At William Hill, gamers can engage in several games that are different from the usual sports games. For example, William Hill is a great place to wager on casino games, lotteries and also engage in the virtual world. If you enjoy this sort of gambling, William Hill is certainly the place to be. 

The Sportsbook also offers live dealer casino games in which the games will be dealt with by a real dealer instead of some computer software. This makes the games more realistic and entices even veterans who don’t like RNG games. The bookmaker also features betting options on politics and TV shows. 

William Hill equally has rugby league, rugby union, snooker, table tennis, tennis, TV specials, UFC, Virtual world, volleyball, water polo, and winter sports. Furthermore, they offer virtual gaming on a variety of popular sports, including table tennis, UFC, greyhound and horse racing, football, and tennis. William Hill also offers virtual gaming on some of the other sports mentioned above. 

Punters have a variety of betting options on the William Hill platform. Because of this, a review is necessary to help them make informed decisions. However, since the majority of Betting Tips Africa users are football punters, we are going to focus on the William Hill football betting offers.

William Hill Football Betting Offer

One of the amazing things about the William Hill football betting offer is that it offers a wide range of options. On this platform, punters can bet on outcomes in 90 minutes, goalscorer, correct score, goal time, Both Teams to Score (BTTS or GG/NG), etc. Punters can also bet on Over and Under goals, Handicap/Total Goals, Penalties/Cards, Half and Period, Corners, Team Goals, Goal Time, Correct Score, Double Result, etc. 

Furthermore, the market includes total player tackles, player to be carded, match result and goals in the match, and draw no bet. William Hill’s betting offer on football also includes halftime and full-time, goal interval, free kick, corner kick, header, own goal, next goal, and many more options. Some unique markets include; total player shots on target, player to score, and being assisted by the player, among many others. 

The sports-covered and betting offers apply to William Hill customers in Nigeria, South Africa, Tanzania, Kenya, Uganda, and Ghana. William Hill is not just any Sportsbook. It is a world-known brand and certainly has to live up to its reputation. If you opt to open a William Hill betting account, you can also play some jackpot games like Dynamite Riches Megaways and Cash n Riches Megaways.

Unlike some of its competitors, the availability of multiple betting options is a big plus for the bookmaker. It allows punters to bet on more convincing market options and by implication, increase the chances of winning. Punters can take advantage of the wide range of options by betting on the most likely outcome of any event without being restricted to only a few options. 

Rating: 94/100.

William Hill Top Football Betting Options Explained

Match Result: This is the most common and straightforward type of football betting, where you predict the outcome of a football match. This is often in the form of a home win, away win, or draw.

Over/Under: Often referred to as the total goals bet. Here, you predict whether the total number of goals scored in a match will be over or under a specific value set by the Bookie. For example, over/under 1.5, 2.5, 3.5, etc.

Both Teams to Score (BTTS): This involves betting on whether both teams will score in the match or not.

Correct Score: This refers to betting on the exact scoreline of the match. It is often challenging, but highly rewarding.

Half-Time/Full-Time: This involves predicting the outcome of the match at both half-time and full-time. 

Handicap Betting: In matches where you perceive a significant difference in the strength of the teams, handicap betting allows you to bet on a team with a -1 goal handicap to win by at least two goals. You can also bet on whether the team will win or lose.

First Goalscorer/Anytime Goalscorer: This involves betting on a particular player to score the first goal of the match or to score at any point during the game.

Types of Betting Options Offered by William Hill

The William Hill betting offer includes three distinct types of betting. These are designed to meet the specific needs of each punter. On the William Hill platform, bettors have the option to bet on a pre-match event, live betting or in-play, and outright betting (ante-post).

Pre-Match Betting

Pre-match betting involves placing bets on a sporting event before it kicks off. With this, you have the option to analyze the available information, including statistics, team news, and other factors that may affect a team’s performance. 

Pre-match betting is very common, and William Hill, like many other Betting companies, provides a wide range of pre-match betting options for football matches. This includes match results, over/under, BTTS, correct score, etc.

Live Betting

William Hill Live Football Betting (In-Play) allows punters to bet on the outcome of an ongoing football event. The options here include the team to win, over/under, next team to score, Handicap, Draw No Bet, next team to score, total goal, etc. Although the availability of Live Betting is a plus for William Hill, punters still need to be careful when betting on a Live game. Rating: 92/100.

Virtual Football Betting

Just like many other top bookies in Africa, William Hill offers bettors steady matches to bet on through its virtual league. At the end of every event, a match summary is provided to enable bettors to see whether their game won or not. 

Antepost (Outright Bets)

Antepost is a betting option that allows users to stake the outcome of future events even before they start. William Hill football betting market has this feature for its users. Through Antepost, bettors can stake on teams to win competitions like the English Premier League, UEFA Champions League, Spanish La Liga, FIFA World Cup, or the player to emerge as the top scorer, etc.

William Hill Odds Margin

The Odds Margin is the difference between the actual probability of an event occurring and the odds that are presented to you by a bookmaker. If the betting margins are “high,” the difference indicated before will be more significant; as a result, the situation will be less favourable for the punter. Betting margins are indeed a method for making a profit for the bookmaker, and they frequently generate profit regardless of the outcome of the event.

Below, we take a look at the odds margin provided by William Hill Sportsbook in various leagues and competitions. Furthermore, we will make a comparison between William Hill’s margin and those provided by its strongest competitors. Odds level rating: 89/100. 

UEFA Champions League

  • 1 X 2 {Home/Away (3-way)

In comparison with its fiercest competitors, William Hill offers pre-match home/away betting odds with a slightly higher house margin range of (5.87% – 6.7%) while competitors offer around (4.73% – 6.75%) margin.

  • Over 1.5

In this market, William Hill offers a range of (5.96% – 7.0%), while other Sportsbooks offer around (4.1% – 5.8%). This is a bit high in comparison with its world-class competitors, and the Bookie may need to adapt in the future.

  • Over 2.5

Here, William Hill still posts a slightly higher margin. The Bookie has a range of (7.91% – 8.76%), while the competition posts (a 3.57% – 4.88%) margin. William Hill is not strong in this regard.

  • Double Chance

In this betting market, William Hill is far from its biggest competitors in terms of margin range. The Bookie has a range of (7.1% – 8.3%), while competitors have 6.12 – 7.9%). 

  • Both Teams To Score

In Both teams’ score betting market, William Hill has a margin range of (8.11% – 9.43%), while some of its competitors, like Bet365, have a range of (7.79% – 9.42%).

The above-mentioned margin range applies to the prestigious UEFA Champions League competition in William Hill Sportsbook across the world, including African countries; Nigeria, South Africa, Uganda, Tanzania, Ghana, and Kenya.

English Premier League

This William Hill review by Betting Tips Africa includes a discussion on the English Premier League, which is often regarded as the most competitive domestic football league on the planet.

  • 1 X 2 {Home/Away (3-way)

In this market, William Hill has a margin of (6.22% -7.38%). On the other hand, Bookie’s counterparts have a margin range of (4.97% – 6.31%).

  • Double Chance

In the double chance market at William Hill, the margin range is within (9.37% – 12.22%). Moreover, other competitors with William Hill offer a range of (8.50% and 12.69%). In this regard, William Hill has tried to bridge the gap between itself and its competitors.

  • Both Teams To Score 

The Bookmaker has a slightly higher margin range in this market. While the establishment has a range of (7.80% – 8.36%), other Bookies offer between (6.86% – 8.16%) range.

  • Over 1.5

Here, William Hill offers a range of (6.33% and 8.22%). Furthermore, other bookmakers offer a range between (4.1% and 5.85%), thus making William Hill’s range a bit higher.

  • Over 2.5

The over 2.5 betting market on this Sportsbook has a margin range of (7.91% – 9.21%). The Bookie’s closest counterparts offer a range between (4.57% – 6.68%), which is still better than William Hill.

The above-mentioned margin range applies to the glamorous English Premier League competition in William Hill Sportsbook across the following African countries; Nigeria, South Africa, Uganda, Tanzania, Ghana, and Kenya.

Serie A

  • 1 X 2 {Home/Away (3-way)

In the home/away betting market, William Hill’s odds margin hovers around a range of (5.86% – 6.75%). Other Sportsbooks have a margin that starts from (3.5% – 5.2%). 

  • Double Chance

In the double chance market, William Hill’s odds margin hovers around a range of (9.12% – 11.22%). Competitors have a margin that starts from the lowest percentage of (7.31%) and goes as high as (11.58%).

  • Both Teams To Score

In William Hill’s “both teams to score” market, the odds margin is quite similar to those of their biggest competitors. William Hill offers a great margin of (8.11% – 9.93%), while competitors offer a margin of (7.21% – 9.07%).

The above-mentioned margin range applies to the Italian Serie A competition in William Hill Sportsbook across Betting Tips Africa’s focused African countries; Nigeria, South Africa, Uganda, Ghana, Kenya, and Tanzania.

This applies to leagues all around the world, including the English Premier League, the Italian Serie A, and others. It also extends to Europe’s biggest competition, the UEFA Champions League. William Hill’s odds keys are displayed by default in decimal numbers.

Odds Key of William Hill Betting Offers

The betting odds refer to the probability of winning expressed as a number. In Europe, these are presented exclusively as decimal numbers. In the UK, the odds are displayed in fractions, and in the USA the so-called US odds are common. At William Hill, there is an option to choose the way your odds are displayed. You can choose any of the aforementioned types of odds keys but William Hill labels them as DECIMAL, FRACTIONAL, OR AMERICAN. 

Pros and Cons of William Hill Betting Offer

William Hill’s wide range of betting offers has its pros and cons and every punter needs to get familiar with these advantages and disadvantages. Having such information beforehand would help the bettor to make more informed decisions. Let us take a look at some of these pros and cons.


  • Wide Range of Markets: William Hill offers a diverse range of betting markets across various sports. This gives you several options to choose from.
  • Competitive Odds: William Hill provides competitive odds for its customers. This means you have the potential to get favourable returns on your winning bets compared to other companies.
  • Live Betting: William Hill live betting option allows users to place bets on an ongoing event. This feature allows you to adjust your bets based on the unfolding action.
  • In-Play Statistics and Streaming: William Hill offers in-play statistics and live streaming for some events. The access to real-time data can assist users in making informed betting decisions.


Despite the numerous benefits of William Hill betting offer, the Bookie has the following flip sides:

  • Market Restrictions: While William Hill offers a wide range of markets, there may be restrictions on certain events or markets, particularly for the African market. This limits your options in some cases.
  • Withdrawal Limits: Depending on your country and the specific payment methods you use, there may be withdrawal limits imposed by William Hill. These limits can stop you from withdrawing your winnings at once.
  • Geographic Restrictions: Certain features including live streaming may be restricted to specific countries alone. This means that not all customers have access to all the features and benefits offered by William Hill.
  • The Wide Market Could Confusion New Punters: Too many options to choose from can also create confusion, particularly for new punters who are still exploring the available betting market.

Our Final Take on William Hill Betting Offer

William Hill is a world-class betting company that offers a wide range of sports and events to bet on. The betting offer is sophisticated enough to meet the different needs of bettors, particularly those in Nigeria, Ghana, South Africa, Kenya, Tanzania, etc., who may still be new to sports betting.

The large betting market simply means you have a lot of options to choose from. Despite the few flip side, Betting Tips Africa strongly recommends William Hill due to the availability of a wide range of offers. However, it is important that you read and understand the terms and conditions of each betting offer before staking on it.

Additionally, it is important to remember that betting always carries risks. Therefore, always gamble responsibly and within your means.