1xBet becomes the official betting partner for 13 football competitions in Brazil

1xBet continues its policy of supporting competitions around the globe and this year, especially in Brazil. After sponsoring the Brazilian Serie A and the Chilean Primera División last year, the betting site is now cooperating with a further 13 Brazilian tournaments. More precisely, this involves four Brazilian and nine state competitions.

On the national level, 1xBet collaborates with the Supercup, Serie C, Serie D, and the Copa Verde initially in 2022. The state championships comprise the Campeonato Paulista, the Campeonato Mineiro, the Campeonato Catarinense, the Campeonato Baiano, the Campeonato Goiano, the Campeonato Alagoano, the Campeonato Paraense, the Campeonato Cearense and the Campeonato Paranaense. Furthermore, 1xBet obtained the naming rights for the Serie C, the Serie D, the Campeonato Baiano, the Campeonato Goiano and the Campeonato Cearense.

The Campeonato Paulista represents one of the most important state championships

Of all the state championships that benefit from this partnership, however, the Campeonato Paulista represents the jewel in the crown. And this is because some of the 16 clubs belong to the biggest in Brazil. Corinthians and Palmeiras are just two of the teams that ensure its high profile.

All the competitions have in common that the sponsorship includes an LED presence in all venues as well as activities in the respective social media. Furthermore, 1xBet acts as the namesake of the trophy for the Man of the Match in the 110 games in the Campeonato Paulista.

1xBet, which cooperates among others with the CAF, wants to further expand its sponsorships in South America

1xBet signed all these contracts in cooperation with the agency Volta pra Marcar. Its head, Matheus Antunes, announced that more sponsorships will follow soon. And not exclusively in Brazil, but also in other Latin American countries. Already now, the brand also appears outside from Brazilian and Chilean football in the South American World Cup qualifiers.

In addition, 1xBet already cooperates, for example, with the CAF. The bookie used this to launch a promotion around the Africa Cup. Moreover, the Italian Serie A, the Spanish La Liga, FC Barcelona, and Olympique Lyon count to their brand partners.

Alice Kopp

By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.