1xBet continues its policy of supporting competitions around the globe and this year, especially in Brazil. After sponsoring the Brazilian Serie A and the Chilean Primera División last year, the betting site is now cooperating with a further 13 Brazilian tournaments. More precisely, this involves four Brazilian and nine state competitions.
On the national level, 1xBet collaborates with the Supercup, Serie C, Serie D, and the Copa Verde initially in 2022. The state championships comprise the Campeonato Paulista, the Campeonato Mineiro, the Campeonato Catarinense, the Campeonato Baiano, the Campeonato Goiano, the Campeonato Alagoano, the Campeonato Paraense, the Campeonato Cearense and the Campeonato Paranaense. Furthermore, 1xBet obtained the naming rights for the Serie C, the Serie D, the Campeonato Baiano, the Campeonato Goiano and the Campeonato Cearense.
The Campeonato Paulista represents one of the most important state championships
Of all the state championships that benefit from this partnership, however, the Campeonato Paulista represents the jewel in the crown. And this is because some of the 16 clubs belong to the biggest in Brazil. Corinthians and Palmeiras are just two of the teams that ensure its high profile.
All the competitions have in common that the sponsorship includes an LED presence in all venues as well as activities in the respective social media. Furthermore, 1xBet acts as the namesake of the trophy for the Man of the Match in the 110 games in the Campeonato Paulista.
1xBet, which cooperates among others with the CAF, wants to further expand its sponsorships in South America
1xBet signed all these contracts in cooperation with the agency Volta pra Marcar. Its head, Matheus Antunes, announced that more sponsorships will follow soon. And not exclusively in Brazil, but also in other Latin American countries. Already now, the brand also appears outside from Brazilian and Chilean football in the South American World Cup qualifiers.
In addition, 1xBet already cooperates, for example, with the CAF. The bookie used this to launch a promotion around the Africa Cup. Moreover, the Italian Serie A, the Spanish La Liga, FC Barcelona, and Olympique Lyon count to their brand partners.
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