1xBet becomes PSG’s regional partner for Africa and Asia

1xBet becomes PSG's regional partner for Africa and Asia
1xBet becomes PSG's regional partner for Africa and Asia

1xBet and Paris Saint-Germain announced a cooperation that started on 1 July 2022. Thus, the betting group, which achieved more than 40 awards, became a regional partner for Africa and Asia of France’s most successful football club. Initially, the contract runs for three years and foresees that the bookmaker prepares custom-made marketing campaigns. Unsurprisingly, the focus will be on the pro team with Lionel Messi.

A win-win situation for 1xBet and Paris Saint-Germain

The chief partner’s officer of the club based in the Parc des Princes, Marc Armstrong, unsurprisingly welcomes 1xBet as a regional partner for Africa and Asia. After all, he described the bookmaker, which operates in dozens of countries, as a “well-established” company on both continents.

Paris Saint-Germain enjoys great popularity there as well as on the other world regions. Therefore, Armstrong believes that this “unique player” will further expand its market leadership role thanks to the cooperation. The spokesman of 1xBet, Alex Sommers, emphasized that both parties strive for success in all aspects.

Numerous sponsorship agreements with the CAF and with football teams

1xBet, which has its headquarters in Cyprus, offers online sports betting in over 20 nations in Africa (such as Ghana and Kenya), in Asia, in Europe as well as in Latin America. In this context, a cooperation with the Confederation of African Football (CAF) stands out. Moreover, the betting site already signed sponsorship agreements with similarly popular football teams in the Italian Serie A, the Spanish La Liga, and the Premier League.

In the English top-flight, the bookmaker started cooperating with Liverpool as an official global betting partner and with Chelsea as an official partner. The latter applies equally to a cooperation with Barcelona. However, 1xBet also made negative headlines in the past years. In 2019, for example, the company was accused of placing its ads on prohibited websites. This was reported by the British newspaper “The Sunday Times”.

Alice Kopp

By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.