1xBet and Paris Saint-Germain announced a cooperation that started on 1 July 2022. Thus, the betting group, which achieved more than 40 awards, became a regional partner for Africa and Asia of France’s most successful football club. Initially, the contract runs for three years and foresees that the bookmaker prepares custom-made marketing campaigns. Unsurprisingly, the focus will be on the pro team with Lionel Messi.
A win-win situation for 1xBet and Paris Saint-Germain
The chief partner’s officer of the club based in the Parc des Princes, Marc Armstrong, unsurprisingly welcomes 1xBet as a regional partner for Africa and Asia. After all, he described the bookmaker, which operates in dozens of countries, as a “well-established” company on both continents.
Paris Saint-Germain enjoys great popularity there as well as on the other world regions. Therefore, Armstrong believes that this “unique player” will further expand its market leadership role thanks to the cooperation. The spokesman of 1xBet, Alex Sommers, emphasized that both parties strive for success in all aspects.
Numerous sponsorship agreements with the CAF and with football teams
1xBet, which has its headquarters in Cyprus, offers online sports betting in over 20 nations in Africa (such as Ghana and Kenya), in Asia, in Europe as well as in Latin America. In this context, a cooperation with the Confederation of African Football (CAF) stands out. Moreover, the betting site already signed sponsorship agreements with similarly popular football teams in the Italian Serie A, the Spanish La Liga, and the Premier League.
In the English top-flight, the bookmaker started cooperating with Liverpool as an official global betting partner and with Chelsea as an official partner. The latter applies equally to a cooperation with Barcelona. However, 1xBet also made negative headlines in the past years. In 2019, for example, the company was accused of placing its ads on prohibited websites. This was reported by the British newspaper “The Sunday Times”.
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