888 Holdings established an African joint venture

888 Holdings subscribed an agreement with five other industry specialists. Thus, the company established a joint venture called 888Africa, which will manage 888 products in regulated betting markets in Africa. Initially, 888 Holdings invested a minority shareholding in this. However, it retains the possibility to increase it, and in principle it could eventually own 100% of the company.

Moreover, this agreement provides for 888Africa to pay a trademark licence fee. This enables the presence of the sports betting products in the regulated markets in Africa. Additionally, a third-party technology platform will be used to distribute the content. Concerning this, they intend to adapt the platform to the local preferences of the African market.

The majority of the industry experts held leadership positions at The Stars Group

Christopher Coyne and Andrew Lee took the lead. Coyne was the former Chief Marketing Officer and Chief Customer Officer at The Stars Group. While Lee acted as managing director for sports betting at The Stars Group in the past and now works as chairman of Voxbet.

They collaborate with the former Chief Product Officer at Editec Online, Alex Rutherford, the former Sportsbook Trading Director at The Stars Group, and the former Chief Financial Officer of Premier Bet. As a first step, 888Africa aims to launch in four countries later this year.

That is what the CEOs of 888 Holdings and 888Africa stated

The CEO of 888 Holdings, Itai Pazner, said: “We are very much looking forward to establishing 888Africa together with these industry talents. After all: the new joint venture will introduce our company’s world-class online betting products to millions of new customers in the exciting and fast-growing African market. Moreover, this allows us to invest in a strong business with high-growth ambitions while maintaining focus on our ongoing business.”

Coyne added: “We are thrilled to be launching 888Africa. And with our group of experienced professionals, we are looking to build up the business in selected regulated markets across the continent. In this regard, the collaboration with 888 Holdings strengthens our confidence in our future prospects. After all, it provided access to a world-class brand and a broad-based team of experts.”

Alice Kopp

By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.