BetKing uses Intelitics’ data-driven products

The owner of the bookie BetKing, KingMakers, announced a cooperation with Intelitics. This is a US-based provider of marketing and analytics platforms. The aim behind this is to strengthen the customer acquisition programme for the betting site.

More specifically, Intelitics provides its data-driven products. In this way, KingMakers can manage all affiliate and paid media activities concerning BetKing. These include real-time monitoring of media campaigns and tracking of users.

On top of that, BetKing’s affiliate partners will have access to real-time data as well as analytics and the opportunity of “flexible pixel tracking”. In other words, these companies can manage their campaigns on their own. Moreover, this allows them to monitor their effectiveness.

The rapid growth is further optimised

The CEO of BetKing Nigeria, Neil Bothma, said, “BetKing represents one of the fastest growing sports betting brands in Africa. Despite and because of this, we want to ensure data control of customer acquisition. With that, we intend to achieve the best results and ROI.” ROI stands for return on investment. The latter is a financial metric that investors use to calculate the benefits relating to their investment costs.

Furthermore, Bothma commented, “Intelitics enables us and our affiliate partners to obtain this insight in real time. Thus, we can optimize our customer acquisition campaigns. Therefore, this platform provider represents an important partner for us.” 

Affiliate partners can also manage their campaigns independently

For Intelitics, this is the first collaboration in Africa. The US-based company’s VP Sales and Growth, Allan Petrilli, said, “It fills us with pride that KingMakers chose us to drive BetKing’s customer acquisition. The unrivalled access to real-time data constitutes the centrepiece of our platform. Managing it is so easy for everyone involved that operators and affiliates can keep an eye on their campaigns and adjust them as needed.”

He added, “It’s great for us to be able to make our debut in Africa with such a prestigious partner. With the help of this deal, we can strengthen our position in the region in the coming months, and we’re looking forward to it.”

Alice Kopp

By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.