The owner of the bookie BetKing, KingMakers, announced a cooperation with Intelitics. This is a US-based provider of marketing and analytics platforms. The aim behind this is to strengthen the customer acquisition programme for the betting site.
More specifically, Intelitics provides its data-driven products. In this way, KingMakers can manage all affiliate and paid media activities concerning BetKing. These include real-time monitoring of media campaigns and tracking of users.
On top of that, BetKing’s affiliate partners will have access to real-time data as well as analytics and the opportunity of “flexible pixel tracking”. In other words, these companies can manage their campaigns on their own. Moreover, this allows them to monitor their effectiveness.
The rapid growth is further optimised
The CEO of BetKing Nigeria, Neil Bothma, said, “BetKing represents one of the fastest growing sports betting brands in Africa. Despite and because of this, we want to ensure data control of customer acquisition. With that, we intend to achieve the best results and ROI.” ROI stands for return on investment. The latter is a financial metric that investors use to calculate the benefits relating to their investment costs.
Furthermore, Bothma commented, “Intelitics enables us and our affiliate partners to obtain this insight in real time. Thus, we can optimize our customer acquisition campaigns. Therefore, this platform provider represents an important partner for us.”
Affiliate partners can also manage their campaigns independently
For Intelitics, this is the first collaboration in Africa. The US-based company’s VP Sales and Growth, Allan Petrilli, said, “It fills us with pride that KingMakers chose us to drive BetKing’s customer acquisition. The unrivalled access to real-time data constitutes the centrepiece of our platform. Managing it is so easy for everyone involved that operators and affiliates can keep an eye on their campaigns and adjust them as needed.”
He added, “It’s great for us to be able to make our debut in Africa with such a prestigious partner. With the help of this deal, we can strengthen our position in the region in the coming months, and we’re looking forward to it.”
