BetKing uses Intelitics’ data-driven products
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BetKing uses Intelitics’ data-driven products

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The owner of the bookie BetKing, KingMakers, announced a cooperation with Intelitics. This is a US-based provider of marketing and analytics platforms. The aim behind this is to strengthen the customer acquisition programme for the betting site.
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Alice made her first steps in sports journalism while still at school. Thereafter, she also started working with sports betting more than ten years ago. Since then, she has loved writing betting previews. Furthermore, she likes to test bookmakers and to give other tips. Alice, for example, has been a member of the Association Internationale de la Presse Sportive (AIPS) since 2016 and observes the teams on site as often as possible. In addition to her mother tongues German and Italian, she manages English and Spanish. And Alice is happy to use this for her work.