1xBet and OSC Lille announced the signing of a three-year agreement. The betting group, which received more than 40 awards, thus acts as the partner of the French football club in North and South Africa. Additionally, 1xBet became the Great Danes’ regional partner in the Middle East. The deal allows the bookmaker to use the OSC Lille logo and players for its advertising campaigns. Moreover, the brand will be visible during the matches of the 2021 French champions as well as on their social networks.
The team from the homonymous city in northern France emerged as champions of Ligue 1 in 2020/2021 for the second time in eleven seasons. Furthermore, with AS Monaco that triumphed in 2017, the Great Danes represent one of two teams that broke Paris Saint-Germain’s dominance in the last ten years. PSG returned to winning ways this year after signing several stars, including Lionel Messi. In contrast, OSC Lille didn’t manage to get beyond the tenth place. Furthermore, 1xBet became a regional partner of Paris Saint-Germain in Africa and Asia in the summer of 2022. Here, too, the capital club and the betting group signed a three-year contract.
1xBet signed partnerships with various football teams and federations
The tenth place in Ligue 1 2021/2022 doesn’t diminish the bookie’s satisfaction. Its spokesman, Alex Sommers, stated, among other things: “This is great news. We welcome the opportunity to work with such a legendary club, which enjoys a huge fan base both in France and around the world. OSC Lille became French champions just in 2021. Given the level of the opponents, that wasn’t an easy job. We want to provide the Dogues’ fans with the most vivid emotions and a new online betting experience. For 1xBet, this marks another important step in the global strategy to support football sides. You can expect more news until the end of the year.”
1xBet is headquartered in Cyprus and offers sports betting in Ghana, Kenya, in Nigeria as well as in about 20 other nations. Furthermore, the bookmaker agreed with the Confederation of African Football (CAF), plus with clubs of the English Premier League, the Italian Serie A, and the Spanish La Liga. However, the betting company had to cope with negative headlines. By this, we mean, for example, the accusation by the British daily newspaper “The Sunday Times” that advertisements were placed on prohibited websites.
