1xBet signs betting partnership with OSC Lille for African markets

1xBet betting partnership OSC Lille African markets
1xBet betting partnership OSC Lille African markets

1xBet and OSC Lille announced the signing of a three-year agreement. The betting group, which received more than 40 awards, thus acts as the partner of the French football club in North and South Africa. Additionally, 1xBet became the Great Danes’ regional partner in the Middle East. The deal allows the bookmaker to use the OSC Lille logo and players for its advertising campaigns. Moreover, the brand will be visible during the matches of the 2021 French champions as well as on their social networks.

The team from the homonymous city in northern France emerged as champions of Ligue 1 in 2020/2021 for the second time in eleven seasons. Furthermore, with AS Monaco that triumphed in 2017, the Great Danes represent one of two teams that broke Paris Saint-Germain’s dominance in the last ten years. PSG returned to winning ways this year after signing several stars, including Lionel Messi. In contrast, OSC Lille didn’t manage to get beyond the tenth place. Furthermore, 1xBet became a regional partner of Paris Saint-Germain in Africa and Asia in the summer of 2022. Here, too, the capital club and the betting group signed a three-year contract.

1xBet signed partnerships with various football teams and federations

The tenth place in Ligue 1 2021/2022 doesn’t diminish the bookie’s satisfaction. Its spokesman, Alex Sommers, stated, among other things: “This is great news. We welcome the opportunity to work with such a legendary club, which enjoys a huge fan base both in France and around the world. OSC Lille became French champions just in 2021. Given the level of the opponents, that wasn’t an easy job. We want to provide the Dogues’ fans with the most vivid emotions and a new online betting experience. For 1xBet, this marks another important step in the global strategy to support football sides. You can expect more news until the end of the year.”

1xBet is headquartered in Cyprus and offers sports betting in Ghana, Kenya, in Nigeria as well as in about 20 other nations. Furthermore, the bookmaker agreed with the Confederation of African Football (CAF), plus with clubs of the English Premier League, the Italian Serie A, and the Spanish La Liga. However, the betting company had to cope with negative headlines. By this, we mean, for example, the accusation by the British daily newspaper “The Sunday Times” that advertisements were placed on prohibited websites.

Alice Kopp
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By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.