1xBet extended its partnership with Davido. The new agreement with the Nigerian singer, whose civil name is David Adeleke, initially applies for one year. But they have the option of a new extension. Davido acts as 1xBet pan-African ambassador since May 2021. He often declared that he shares the betting site’s values.
Plus, in the last few years, the singer’s popularity increased considerably. Because: “Timeless”, his fourth album, became the first African album to top the iTunes charts in the USA. Here, the fans listened to the musician’s songs more than 50 million times on various music platforms. Also, the album’s sales numbers broke records already in the first few hours after its official release.
1xBet gave out tickets for a concert in Lagos.
As 1xBet explained, the partnership with Davido includes further new surprises and raffles on social networks, interesting projects, and competitions. In late April, Davido held a concert at the Tafawa Balewa Square in Lagos. Here, Nigerian enthusiasts had a chance to win tickets. They pocketed them on the betting site’s Facebook and Instagram profiles. By following them, you can keep up to date on the future giveaways, surprises, and promotions.
The sponsorships and the “1xBet Davido Dream Football Show”.
Additionally, sponsoring and partnerships constitute a cornerstone of 1xBet’s corporate policy. Therefore, the bookmaker exemplarily cooperates with the Confederation of African Football (CAF), with FC Barcelona, with Paris Saint-Germain and with Lille OSC, too.
Moreover, Davido loves football and the 30-year-old Nigerian acted as one of the interpreters of the official anthem of the World Cup 2022. This common passion reflects in a new reality talent show, the “1xBet Davido Dream Football Show”. In it, 18- to 21-year-old footballers from every African country can take part.
Here, they undergo various tasks in a dream camp that prepares them for a life in professional football. Subsequently, the best participants get the opportunity to attend, for example, a trial training session at the English Championship club Watford.
Alice is half Austrian and half Italian. So, she experienced the 1990 World Cup in Italy at very close quarters. And that sparked her enthusiasm for football. Since she loved to write since childhood, Alice began to engage in journalism while still at school....
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By Alice Kopp
Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old.
Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research.
During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists.
From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball.
In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often.
Not only sports betting, but also radio
In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station.
The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium.
Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.
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