1xBet extended its partnership with Davido. The new agreement with the Nigerian singer, whose civil name is David Adeleke, initially applies for one year. But they have the option of a new extension. Davido acts as 1xBet pan-African ambassador since May 2021. He often declared that he shares the betting site’s values.
Plus, in the last few years, the singer’s popularity increased considerably. Because: “Timeless”, his fourth album, became the first African album to top the iTunes charts in the USA. Here, the fans listened to the musician’s songs more than 50 million times on various music platforms. Also, the album’s sales numbers broke records already in the first few hours after its official release.
1xBet gave out tickets for a concert in Lagos.
As 1xBet explained, the partnership with Davido includes further new surprises and raffles on social networks, interesting projects, and competitions. In late April, Davido held a concert at the Tafawa Balewa Square in Lagos. Here, Nigerian enthusiasts had a chance to win tickets. They pocketed them on the betting site’s Facebook and Instagram profiles. By following them, you can keep up to date on the future giveaways, surprises, and promotions.
The sponsorships and the “1xBet Davido Dream Football Show”.
Additionally, sponsoring and partnerships constitute a cornerstone of 1xBet’s corporate policy. Therefore, the bookmaker exemplarily cooperates with the Confederation of African Football (CAF), with FC Barcelona, with Paris Saint-Germain and with Lille OSC, too.
Moreover, Davido loves football and the 30-year-old Nigerian acted as one of the interpreters of the official anthem of the World Cup 2022. This common passion reflects in a new reality talent show, the “1xBet Davido Dream Football Show”. In it, 18- to 21-year-old footballers from every African country can take part.
Here, they undergo various tasks in a dream camp that prepares them for a life in professional football. Subsequently, the best participants get the opportunity to attend, for example, a trial training session at the English Championship club Watford.
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