1xBet named Nigeria’s Oxlade as new brand ambassador

1xBet named Nigeria’s Oxlade as new brand ambassador
1xBet named Nigeria’s Oxlade as new brand ambassador

1xBet presented Nigeria’s Oxlade as its new ambassador. The 25-year-old singer represents one of the country’s most popular artists. Additionally, the cooperation between Oxlade and the betting giant already started. Thus, both fans and music lovers can look forward to numerous new exciting activities. Oxlade stated in an initial reaction: “I’m excited. It will be cool.”

Furthermore, he explained that he appreciates about 1xBet their offers, which evoke in the punters the same strong emotions as his music. The 25-year-old singer added that for him, motivation, ambition, and drive represent a way of life. The same applies to the thousands of people who registered with 1xBet Nigeria so far. So, Oxlade’s values correspond to those of the bookmaker. This suggests a long-lasting and fruitful partnership.

You can rate bets at 1xBet Nigeria and groove to Oxlade’s music.

Spokespersons of 1xBet Nigeria explained: “First, we aim for this cooperation to open up innovative and attractive opportunities for people. Therefore, everyone will enjoy new experiences. Here, we provide fans with the chance to rate the bets at 1xBet. Plus, they will have the opportunity to groove to Oxlade’s music. But what unites one of the most successful artists in Nigeria and the biggest active bookmaker in the country? Well, we share a desire to innovate and inspire. Therefore, we teamed up with him. Also, we believe that we will work together for a long time to come.”

A song kicked off the partnership with the new brand ambassador.

The brand ambassador kicked off the partnership with a new song. You can already access the accompanying video on Oxlade’s YouTube channel. Additionally, it evokes all the emotions that bring the singer together with sports and with the top bookmaker 1xBet Nigeria. By this, we mean optimistic rhythms, a moving melody and plenty of energy that leads to success.

1xBet considers brand ambassadors and partnerships as a cornerstone in its strategy. Thus, it cooperates exemplarily with the Confederation of African Football (CAF), with PSG, OSC Lille and FC Barcelona. Plus, various esports clans and the second most important MMA promoter, the PFL, collaborate with it.

Alice Kopp

By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.