In the past months, we told you about the establishment of 888Africa, an African joint venture of 888 Holdings. For this, the group signed an agreement with five industry specialists. 888 Holdings acquired a minimum stake and the possibility to increase its share. Eventually, it could also own 100%.
Previously, 888 had been eyeing Africa as a promising market for a long time. One reason for that is the fact before only two bookmakers at this level, Betway and 1xBet, opted for investments in official and regulated markets. To put it another way, 888sport preceded some of its biggest competitors.
Now, 888 Holding and 888Africa launched their betting brand 888bet in some regional markets. We primarily mean those in Kenya, Tanzania, Zambia, and Mozambique. With this milestone, the group’s efforts for the official and regulated expansion of its geographical presence in the African region begin to bear fruit.
888bet aims to offer real value in Africa
Christopher Coyne, who formerly worked as CMO of The Stars Group and as CEO of Goat Interactive, acts as leader of 888Africa. He looks ambitious at the market. Therefore, he assured that the 888 brand and all its regional offshoots possess the necessary strengths, determination, and capabilities to succeed and gain a real competitive advantage. He added that a market-leading proposition for the entire African region will help to realize this.
The CEO of 888, Itai Pazner, expressed his delight for the launch of 888bet in four markets and the expansion of 888Africa, too. He explained that the company’s primary goal is to provide real value to its customers in the African market by introducing innovative and high-quality products. Moreover, he announced that the results of these efforts will be evident in the upcoming months.
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