888bet enters the markets in Kenya, Tanzania, Zambia, and Mozambique

888bet enters the markets in Kenya, Tanzania, Zambia, and Mozambique
888bet enters the markets in Kenya, Tanzania, Zambia, and Mozambique

In the past months, we told you about the establishment of 888Africa, an African joint venture of 888 Holdings. For this, the group signed an agreement with five industry specialists. 888 Holdings acquired a minimum stake and the possibility to increase its share. Eventually, it could also own 100%.

Previously, 888 had been eyeing Africa as a promising market for a long time. One reason for that is the fact before only two bookmakers at this level, Betway and 1xBet, opted for investments in official and regulated markets. To put it another way, 888sport preceded some of its biggest competitors.

Now, 888 Holding and 888Africa launched their betting brand 888bet in some regional markets. We primarily mean those in Kenya, Tanzania, Zambia, and Mozambique. With this milestone, the group’s efforts for the official and regulated expansion of its geographical presence in the African region begin to bear fruit.

888bet aims to offer real value in Africa

Christopher Coyne, who formerly worked as CMO of The Stars Group and as CEO of Goat Interactive, acts as leader of 888Africa. He looks ambitious at the market. Therefore, he assured that the 888 brand and all its regional offshoots possess the necessary strengths, determination, and capabilities to succeed and gain a real competitive advantage. He added that a market-leading proposition for the entire African region will help to realize this.

The CEO of 888, Itai Pazner, expressed his delight for the launch of 888bet in four markets and the expansion of 888Africa, too. He explained that the company’s primary goal is to provide real value to its customers in the African market by introducing innovative and high-quality products. Moreover, he announced that the results of these efforts will be evident in the upcoming months.

Alice Kopp
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By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.