As part of a comprehensive expansion strategy in Africa, bet365 announced the launch of its sportsbook into the Ghanaian market. The British global bookmaker with headquarters in Stoke-on-Trent describes the expansion as a “stellar moment”. Additionally, bet365 revealed that the presences for Ghanaian punters became operational on Friday, the 18th of November.
The company targeted to be online in time for the FIFA World Cup 2022, for which Ghana qualified. Another reason lied in the fact that football generally enjoys a considerable popularity. A spokesperson for bet365 said: “We have the pleasure to announce the launch of a bet365 website for Ghanaian customers. In this country with such a passion for sport, and football, we are thrilled to provide a unique sports betting experience. Here, we dedicate ourselves to both the local and international markets.”
bet365 offers live streams to top leagues
Alongside the website, Ghanaian customers can access a bet365 mobile web app and native / download-based applications for iPhone and Android. Furthermore, the bookmaker’s localized range comprises several markets. These include streaming and in-play betting on top European leagues such as the German Bundesliga and the Spanish La Liga. The same applies to the NBA, the NFL, the NHL, baseball as well as international tennis.
Altogether, bet365 covers 75 sports and 600,000 live events. To conclude, the betting site mentioned its new customer offer for betting enthusiasts in Ghana. Moreover, you can find “wide range” of further promotions, features, and bonuses.
The bet365 spokesperson continued: “Ghana represented our preferred location for our first launch in Africa. Because: it forms one of the most regulated and respected betting markets on the continent. We are excited to present our in-play product and numerous tournament promotions to our new and accredited customers across the country.” bet365 expands into Africa in a phase of its global growth. In many regions, it ranks as a leader, and they hold licences in the US states of New Jersey and Colorado.
