bet365 expanded into Ghana and thus into Africa

bet365 expanded into Ghana and thus into Africa
bet365 expanded into Ghana and thus into Africa

As part of a comprehensive expansion strategy in Africa, bet365 announced the launch of its sportsbook into the Ghanaian market. The British global bookmaker with headquarters in Stoke-on-Trent describes the expansion as a “stellar moment”. Additionally, bet365 revealed that the presences for Ghanaian punters became operational on Friday, the 18th of November.

The company targeted to be online in time for the FIFA World Cup 2022, for which Ghana qualified. Another reason lied in the fact that football generally enjoys a considerable popularity. A spokesperson for bet365 said: “We have the pleasure to announce the launch of a bet365 website for Ghanaian customers. In this country with such a passion for sport, and football, we are thrilled to provide a unique sports betting experience. Here, we dedicate ourselves to both the local and international markets.”

bet365 offers live streams to top leagues

Alongside the website, Ghanaian customers can access a bet365 mobile web app and native / download-based applications for iPhone and Android. Furthermore, the bookmaker’s localized range comprises several markets. These include streaming and in-play betting on top European leagues such as the German Bundesliga and the Spanish La Liga. The same applies to the NBA, the NFL, the NHL, baseball as well as international tennis.

Altogether, bet365 covers 75 sports and 600,000 live events. To conclude, the betting site mentioned its new customer offer for betting enthusiasts in Ghana. Moreover, you can find “wide range” of further promotions, features, and bonuses.

The bet365 spokesperson continued: “Ghana represented our preferred location for our first launch in Africa. Because: it forms one of the most regulated and respected betting markets on the continent. We are excited to present our in-play product and numerous tournament promotions to our new and accredited customers across the country.” bet365 expands into Africa in a phase of its global growth. In many regions, it ranks as a leader, and they hold licences in the US states of New Jersey and Colorado.

Alice Kopp
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By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.