BetKing signed its first sponsorship deal with a football club in Nigeria. This sees the bookmaker, which additionally holds licences in Ghana and Kenya, acting as shirt sponsor of Ikorodu City. Furthermore, the contract currently runs for the upcoming season of the second-tier Nigeria National League (NNL). The signing between the Lagos-based squad and the betting firm took place on Thursday during an official ceremony at the office of KingMakers, the operator of BetKing, in the 16-million population metropolis.
What BetKing’s contract includes beyond the shirt sponsorships
The fact that Ikorodu City represents the first Nigerian football club to be supported by the bookie was revealed by the managing director of BetKing Nigeria, Gossy Ukawoke, at the unveiling ceremony. Additionally, he expressed that both parties want to headline as Kings in 2023. For example, Ukawoke stated: “We signed a contract for the upcoming season. It covers all areas of the club. We mean, among other things, the youth system and branding. Plus, we can extend it beyond the season to other projects of the club.”
Furthermore, he said, “We commit ourselves to the athletic development and growth of Nigerian grassroots football. With our partnership with Ikorodu City, we underpin our dedication. We are delighted to support a winning team. Because: We see ourselves as winners as well as kings and want to ensure that Ikorodu City achieves the same goal. Therefore, we decided to work closely together.”
Moreover, he commented: “With this, we aim to support future stars and help them to grow and make a difference. Additionally, BetKing will constantly invest in the growth of local sports, youth development, healthcare, education, and other activities for of the socio-economic welfare of individuals and communities.” Throughout the Nigeria National League season, BetKing’s logo will adorn all the club’s home, away and alternate shirts.
Ikorodu City targets the promotion to the NPFL
The vice-chairman of Ikorodu City, Sanmi Doherty, said: “The partnership with this brand makes us very proud. In our case, KingMaker invested in something that they don’t even know how it will turn out. They trust us, and we won’t disappoint them.” Ikorodu City is entitled to high hopes of promotion to the top-flight in Nigeria, the Professional Football League (NPFL). Because: The club emerged as the best second division team from Lagos in the last two seasons. Moreover, they prevailed at the Lagos State Football Association NNL Preseason Tournament.
Alice is half Austrian and half Italian. So, she experienced the 1990 World Cup in Italy at very close quarters. And that sparked her enthusiasm for football. Since she loved to write since childhood, Alice began to engage in journalism while still at school....
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By Alice Kopp
Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old.
Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research.
During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists.
From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball.
In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often.
Not only sports betting, but also radio
In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station.
The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium.
Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.
View all of Alice Kopp's posts.