Betpawa and the Ghana Football Association (GFA) announced the signing of a three-year deal worth US$6 million. This agreement, which includes an option to extend, sees the betting site acting as the headline sponsor of the Ghana Premier League (GPL).
Through the agreement, the GFA aims to market the GPL as the most successful and attractive African football league. Thus, for the first time after seven years, the association acquired a headline sponsor for the top flight.
Two new football pitches and locking room bonuses
The signing ceremony took place at its headquarters. There, GFA president Kurt Simeone Okraku explained that the association previously held talks with Betpawa for two years. Okraku, who assumed the position in October 2019, lauded the fact that Betpawa will invest some of the money at the Ghanaman Soccer Centre of Excellence in Prampram. Here, Prampram, which is about 45 minutes away from the capital Accra, will see the construction of two new football pitches. The plan is to equip one of them with artificial turf.
Furthermore, the Ghanaman Soccer Centre of Excellence will be named “Betpawa Field”. Besides, all the 18 clubs in the Ghana Premier League will receive a share of the sponsored amount. Also, the GFA President stated, “Betpawa, in collaboration with us, will introduce the so-called locker room bonuses. Thus, players and technicians from underclass teams will earn a sum of money when they defeat a top team in the Ghana Premier League.”
Betway sponsors the Women’s Premier League
International superstar Oluwatosin Oluwole Ajibad, that is known by his stage name Mr Eazi and who is also a shareholder of Betpawa, said, “It is very exciting to be here today with the GFA and with the support of our regulator, the Gaming Commission of Ghana.” He added that the bookmaker believes in the development of sports and especially of local competitions.
Earlier, the GFA signed a deal with Betway at the beginning of the year. That betting site invests in the Women’s Premier League. In this context, the bookmaker organized a series of seminars for Premier League clubs and administrators of the women’s football.
Alice is half Austrian and half Italian. So, she experienced the 1990 World Cup in Italy at very close quarters. And that sparked her enthusiasm for football. Since she loved to write since childhood, Alice began to engage in journalism while still at school....
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By Alice Kopp
Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old.
Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research.
During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists.
From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball.
In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often.
Not only sports betting, but also radio
In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station.
The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium.
Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.
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