Betway remains a sponsor of the Ghana Women’s Premier League that is run by the Ghana Football Association (GFA). Thus, the betting site will continue to act as the official development partner of the highest division in Ghanaian women’s football. The Country Manager of Betway, Kwabena Oppong Nkrumah, stated: “We are pleased to announce the contract extension with the Ghana Football Association for the Women’s Premier League.”
Because: “Through our sports sponsorship, we underpin the commitment to the development of sport since our launch in Ghana. We aim to help promote Ghanaian women’s football and generate more interest in this sport.”
But how does Betway’s sponsorship help the Ghana Women’s Premier League?
The General Secretary of the GFA, Prosper Harrison Addo, commented: “It delights the Ghana Football Association that we could extend our partnership with our valued official development partner for the Women’s Premier League. Because: Thanks to our collaboration with Betway, we will continue to make progress in our women’s football. After all, development support helps to narrow the gap between the men’s and women’s football.”
He added: “We are already benefiting from the improvements made in women’s football so far. However, the administrators and coaches need to be trained further. Therefore, Betway will take care of arranging workshops. The aim is to teach them how to manage themselves and their organizations efficiently. This will mean a continuation of the mentoring and training programme for the teams that started in the previous season.”
Additionally, the sponsorship will see Betway provide training equipment and warm-up jerseys to all teams. The sponsorship of the Ghana Women’s Premier League began a year ago. Already then, the GFA put a great effort into the women’s football and the Ghana Women’s Premier League just started its reorganization. The collaboration with Betway wasn’t the only new one. In the same week, they announced their first TV partner, Imax Media.
