Betway extends its sponsorship of the Ghana Women’s Premier League

Betway extends its sponsorship of the Ghana Women’s Premier League
Betway extends its sponsorship of the Ghana Women’s Premier League

Betway remains a sponsor of the Ghana Women’s Premier League that is run by the Ghana Football Association (GFA). Thus, the betting site will continue to act as the official development partner of the highest division in Ghanaian women’s football. The Country Manager of Betway, Kwabena Oppong Nkrumah, stated: “We are pleased to announce the contract extension with the Ghana Football Association for the Women’s Premier League.”

Because: “Through our sports sponsorship, we underpin the commitment to the development of sport since our launch in Ghana. We aim to help promote Ghanaian women’s football and generate more interest in this sport.”

But how does Betway’s sponsorship help the Ghana Women’s Premier League?

The General Secretary of the GFA, Prosper Harrison Addo, commented: “It delights the Ghana Football Association that we could extend our partnership with our valued official development partner for the Women’s Premier League. Because: Thanks to our collaboration with Betway, we will continue to make progress in our women’s football. After all, development support helps to narrow the gap between the men’s and women’s football.”

He added: “We are already benefiting from the improvements made in women’s football so far. However, the administrators and coaches need to be trained further. Therefore, Betway will take care of arranging workshops. The aim is to teach them how to manage themselves and their organizations efficiently. This will mean a continuation of the mentoring and training programme for the teams that started in the previous season.”

Additionally, the sponsorship will see Betway provide training equipment and warm-up jerseys to all teams. The sponsorship of the Ghana Women’s Premier League began a year ago. Already then, the GFA put a great effort into the women’s football and the Ghana Women’s Premier League just started its reorganization. The collaboration with Betway wasn’t the only new one. In the same week, they announced their first TV partner, Imax Media.

Alice Kopp
Latest posts by Alice Kopp (see all)

By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.