Betway announced a ground-breaking partnership with Twain Sport. This represents a new sports portal that the Hybrid Sports League and BetGames recently released. The agreement, which the parties presented on Tuesday, allows Twain Sport to enter the African market. Thus, the young company expands its global presence and taps into new target groups.
Betway customers in South Africa will benefit
The new partnership will enable the Betway users in South Africa to access the innovative hybrid sports product. Additionally, it foresees that Twain will open new markets on the continent where Betway has a foothold. The bookmaker aims to provide an innovative form of live sports entertainment through this collaboration. Twain Sport, which enjoys a growing popularity, fills this gap.
But this is how T-Basket works
Currently, Twain operates T-Basket. This is a game with head-to-head basketball competitions. Moreover, it constitutes a pioneer in the market. Furthermore, it brings scalable entertainment because it launches a competition every hour or every three minutes. As a result, the sports enthusiasts benefit from 6,300 per month. As Twain Sport explains in more detail, in T-Basket “professional athletes compete against each other to score the most points in 60 seconds”.
In each tournament, eight players measure themselves against each other. Thanks to the fact that a new match starts every three minutes, there are plenty of thrills for sports fans even in an hour. Additionally, the African players will appreciate the mobile and user-friendly interface. Therefore, the partners expect that T-Basket will quickly establish itself as a popular tournament game in Africa and make the hearts of many betting fans beat faster.
Betway and BetGames looks forward to the cooperation
The head of marketing at Betway, Mark Rowles, said they are excited about the launch of their new product, Twain Sport, in Africa. Besides, Betway looks forward to success and enrichment through this innovative platform. Rowles stated: “We are thrilled to launch the Twain Sport product in our African markets and expect that this innovative feature will work well in our existing products.”
VP of Sales, Africa, at BetGames, James Everett, added: “Africa forms a stronghold for sports betting. Moreover, Twain Sport’s offer suits perfectly to meet the fast-growing demand for contemporary entertainment.” He forecast T-Basket will give Betway a considerable boost. Furthermore, Everett expressed that the company is excited to work with such a reputable partner for this important market.
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