Betway signs Twain Sport as partner in Africa

Betway signs Twain Sport as partner in Africa
Betway signs Twain Sport as partner in Africa

Betway announced a ground-breaking partnership with Twain Sport. This represents a new sports portal that the Hybrid Sports League and BetGames recently released. The agreement, which the parties presented on Tuesday, allows Twain Sport to enter the African market. Thus, the young company expands its global presence and taps into new target groups.

Betway customers in South Africa will benefit

The new partnership will enable the Betway users in South Africa to access the innovative hybrid sports product. Additionally, it foresees that Twain will open new markets on the continent where Betway has a foothold. The bookmaker aims to provide an innovative form of live sports entertainment through this collaboration. Twain Sport, which enjoys a growing popularity, fills this gap.

But this is how T-Basket works

Currently, Twain operates T-Basket. This is a game with head-to-head basketball competitions. Moreover, it constitutes a pioneer in the market. Furthermore, it brings scalable entertainment because it launches a competition every hour or every three minutes. As a result, the sports enthusiasts benefit from 6,300 per month. As Twain Sport explains in more detail, in T-Basket “professional athletes compete against each other to score the most points in 60 seconds”.

In each tournament, eight players measure themselves against each other. Thanks to the fact that a new match starts every three minutes, there are plenty of thrills for sports fans even in an hour. Additionally, the African players will appreciate the mobile and user-friendly interface. Therefore, the partners expect that T-Basket will quickly establish itself as a popular tournament game in Africa and make the hearts of many betting fans beat faster.

Betway and BetGames looks forward to the cooperation

The head of marketing at Betway, Mark Rowles, said they are excited about the launch of their new product, Twain Sport, in Africa. Besides, Betway looks forward to success and enrichment through this innovative platform. Rowles stated: “We are thrilled to launch the Twain Sport product in our African markets and expect that this innovative feature will work well in our existing products.”

VP of Sales, Africa, at BetGames, James Everett, added: “Africa forms a stronghold for sports betting. Moreover, Twain Sport’s offer suits perfectly to meet the fast-growing demand for contemporary entertainment.” He forecast T-Basket will give Betway a considerable boost. Furthermore, Everett expressed that the company is excited to work with such a reputable partner for this important market.

Alice Kopp

By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.