The global gambling group Entain plc expands into Africa. Because: it launched the bookmaker bwin in Zambia. The betting brand aims to support the local sports and tourism sectors. The announcement took place at the Radisson Blu Hotel in Lusaka.
There, the bookmaker’s parent group revealed the launch and the intention to support the sports and the tourism in the country. Besides, bwin agreed upon a cooperation with the network and payment service companies Airtel as well as MTN. Thus, nothing more stands in the way of betting acceptance.
Support for responsible gambling and the Zambian community
Additionally, the bookmaker stated that it strives for a commitment to responsible gambling in the African country. Therefore, bwin will recommend BetBlocker to Zambian bettors. Thereby, it is an approved app that enables harm prevention and self-exclusion. Moreover, BetBlocker costs nothing, doesn’t require registration and locks a user out of any gambling in the blink of an eye.
Ideally, Entain plc wants to leave a permanent mark on the community. That’s why the company intends to help the Zambian tourism and the economy. Simultaneously, it ensures that the loss rate in gambling is minimized. The group aims to be a sustainable business, to lay the groundwork for the increase of its activities in Africa and, at the same time, to promote the Zambian economy.
Additionally, Entain plc plans to launch bwin in Kenya
Previously, Entain plc announced its expansion plans into Africa to its investors. Here, the group informed its shareholders that it additionally targets Kenya for launching its products.
In Zambia, now sports betting, casino games and lotteries can be offered to customers. All three segments are regulated by their respective legal frameworks. In accordance with the Betting Control Act, the Zambian Betting Control and Licensing Board holds the responsibility for issuing and annulling licences.
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