Entain plc launches the global brand bwin in Zambia

Entain plc launches the global brand bwin in Zambia
Entain plc launches the global brand bwin in Zambia

The global gambling group Entain plc expands into Africa. Because: it launched the bookmaker bwin in Zambia. The betting brand aims to support the local sports and tourism sectors. The announcement took place at the Radisson Blu Hotel in Lusaka.

There, the bookmaker’s parent group revealed the launch and the intention to support the sports and the tourism in the country. Besides, bwin agreed upon a cooperation with the network and payment service companies Airtel as well as MTN. Thus, nothing more stands in the way of betting acceptance. 

Support for responsible gambling and the Zambian community

Additionally, the bookmaker stated that it strives for a commitment to responsible gambling in the African country. Therefore, bwin will recommend BetBlocker to Zambian bettors. Thereby, it is an approved app that enables harm prevention and self-exclusion. Moreover, BetBlocker costs nothing, doesn’t require registration and locks a user out of any gambling in the blink of an eye.

Ideally, Entain plc wants to leave a permanent mark on the community. That’s why the company intends to help the Zambian tourism and the economy. Simultaneously, it ensures that the loss rate in gambling is minimized. The group aims to be a sustainable business, to lay the groundwork for the increase of its activities in Africa and, at the same time, to promote the Zambian economy.

Additionally, Entain plc plans to launch bwin in Kenya

Previously, Entain plc announced its expansion plans into Africa to its investors. Here, the group informed its shareholders that it additionally targets Kenya for launching its products.

In Zambia, now sports betting, casino games and lotteries can be offered to customers. All three segments are regulated by their respective legal frameworks. In accordance with the Betting Control Act, the Zambian Betting Control and Licensing Board holds the responsibility for issuing and annulling licences.

Alice Kopp

By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.