Manchester City and SportyBet agreed a partnership

Manchester City and SportyBet agreed a partnership
Manchester City and SportyBet agreed a partnership

Manchester City and SportyBet signed a partnership agreement for a new regional collaboration. This sees the bookmaker now acting as the official betting partner of the reigning champions of England’s Premier League in Africa. It’s the second time that a football club reached an agreement with SportyBet.

The bookmaker achieved the first contract of this type with Real Madrid, which named it the club’s official partner in Africa as well. Additionally, the involved parties will launch various joint promotions. Through jointly developed branded content, they will create unique experiences for Manchester City supporters and, in general, sports enthusiasts in Africa.

SportyBet’s innovation makes it a pan-African market leader

SportyBet belongs to the Sporty Group. This represents a pan-African market leader. It operates in several well-known African markets. Because: tipsters in Ghana, Kenya, Nigeria, Tanzania, Uganda, and Zambia can access the group’s products. Moreover, many think that SportyBet stands out as the most innovative bookmaker in Africa. The reason for this can be found in its mobile-first approach and its top-notch products. The operator places great emphasis on speed and performance. So, it ensures that its users get the sports betting experience they want.

Manchester City wants to connect even more with African fans

Oluchi Enuha, the brand director of Sporty Group, commented on the new collaboration agreement. He stated that his company is “absolutely thrilled” to work with the world-renowned EPL team. Additionally, Enuha highlighted the fact that Manchester City always gives its maximum and ranks as one of the most fascinating clubs in Europe’s football. Furthermore, he lauded the Citizens’ “exciting brand of football” and their dynamic players.

Kaitlyn Beale, the Vice President of Manchester City in charge of the Global Partnership Sales, added: “It is with great pleasure that today we welcome SportyBet as a new regional partner of Manchester City. Our fan base in Africa continues to grow. This is underlined by the interest in our fan events and Trophy Tour visits to Africa recently. Therefore, we would like to collaborate with SportyBet to connect fans even more closely with the club.”

Alice Kopp
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By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.