Manchester City and SportyBet signed a partnership agreement for a new regional collaboration. This sees the bookmaker now acting as the official betting partner of the reigning champions of England’s Premier League in Africa. It’s the second time that a football club reached an agreement with SportyBet.
The bookmaker achieved the first contract of this type with Real Madrid, which named it the club’s official partner in Africa as well. Additionally, the involved parties will launch various joint promotions. Through jointly developed branded content, they will create unique experiences for Manchester City supporters and, in general, sports enthusiasts in Africa.
SportyBet’s innovation makes it a pan-African market leader
SportyBet belongs to the Sporty Group. This represents a pan-African market leader. It operates in several well-known African markets. Because: tipsters in Ghana, Kenya, Nigeria, Tanzania, Uganda, and Zambia can access the group’s products. Moreover, many think that SportyBet stands out as the most innovative bookmaker in Africa. The reason for this can be found in its mobile-first approach and its top-notch products. The operator places great emphasis on speed and performance. So, it ensures that its users get the sports betting experience they want.
Manchester City wants to connect even more with African fans
Oluchi Enuha, the brand director of Sporty Group, commented on the new collaboration agreement. He stated that his company is “absolutely thrilled” to work with the world-renowned EPL team. Additionally, Enuha highlighted the fact that Manchester City always gives its maximum and ranks as one of the most fascinating clubs in Europe’s football. Furthermore, he lauded the Citizens’ “exciting brand of football” and their dynamic players.
Kaitlyn Beale, the Vice President of Manchester City in charge of the Global Partnership Sales, added: “It is with great pleasure that today we welcome SportyBet as a new regional partner of Manchester City. Our fan base in Africa continues to grow. This is underlined by the interest in our fan events and Trophy Tour visits to Africa recently. Therefore, we would like to collaborate with SportyBet to connect fans even more closely with the club.”
