The Professional Fighters League, for short PFL, announced a partnership with 1xBet. Here, the globally known bookmaker will act as the official sports betting sponsor of the PFL in Sub-Saharan Africa as well as in Latin America. Additionally, the deal includes customized social media content and the involvement of in-country TV channels. Furthermore, four world-class fighters from the PFL will assume the roles of brand ambassadors for 1xBet.
Thereby, the Professional Fighters League wants to promote more the bond between itself and the viewers. For this reason, punters can, for example, place bets on the upcoming PFL Regular Season 2023, the PFL Playoffs as well as the PFL World Championship. Plus, they offer options on the upcoming PFL Challenger Series and the inaugural season of the PFL Europe.
1xBet now cooperates with the second most important MMA organizer
The CEO of the PFL, Peter Murray, stated: “The Professional Fighters League strives to provide an outstanding experience for its spectators. So, it gives us great pleasure to present 1xBet as our official sports betting partner in the Sub-Saharan Africa and in the Latin America regions. It is an internationally recognized betting provider. Thus, we get the opportunity to push our expansion in these two territories. Moreover, users will benefit from unique betting opportunities thanks to our SmartCage technology.”
The PFL constitutes the fastest expanding MMA business. It also ranks as the second-largest promoter of MMA fights in the world. Plus, it represents the only MMA organizer in which fighters compete year after year in a regular season, playoffs, and a championship. For this reason, the PFL is a performance society that, like all great sports, embraces the principle of “win and advance”. It involves fighters from more than twenty nations. Additionally, 25% of them are ranked in the top 25 of their weight classes.
When it comes to sports betting partnerships, 1xBet isn’t a greenhorn. Because: The bookmaker partners in football with well-known clubs and federations. By this, we mean, for example, Paris Saint-Germain, OSC Lille, the FC Barcelona, the Italian Serie A, and the Confederation of African Football (CAF). Additionally, known esports clans like Team Spirit, OG Esports, K23, Tundra Esports and MIBR constitute partners of the betting site.
