PremierBet and BtoBet renew their partnership in Africa

PremierBet and BtoBet renew their partnership in Africa
PremierBet and BtoBet renew their partnership in Africa

PremierBet and BtoBet announced their partnership renewal in Africa. Previously, the pan-African bookmaker and the sports betting content and platform solutions service provider partnered in 2017 aiming to increase coverage and capacity. Now, the deal enables PremierBet to continue to benefit from a range of innovative technologies. This helps the betting site to remain one of the leaders in the pan-African betting market.

Including Ghana, it already operates in dozens of regulated markets throughout the continent. PremierBet and BtoBet have been working together for six years now. Thereby, from 2017 onwards, the partners managed to operate in 23 African countries. Thanks to the new agreement, the two parties will intensify their cooperation. As before, BtoBet will develop PremierBet’s betting services in each of its operating markets. Therefore, the bookmaker takes advantage of BtoBet’s innovative solutions.

This enables it to provide betting enthusiasts with a high-quality and attractive user experience. Dima Reiderman, the managing director of BtoBet, said that they are very proud to partner with PremierBet in Africa. He stated: “The extension of this partnership fills us with pride. Moreover, we are certain that BtoBet will continue to accompany PremierBet in the expansion of its activities and the consolidation of its leadership position in Africa”.

Those with PremierBet isn’t the only BtoBet’s partnership in Africa.

Furthermore, Reiderman used the opportunity to highlight BtoBet’s role as a technology partner. Here, he explained that the expansion of the cooperation with PremierBet underlines the importance of BtoBet in this role. Also, he presented his company as a reliable service provider for forward-looking and dynamic solutions for the betting industry. Additionally, a spokesperson for PremierBet spoke about the agreement. The bookmaker expresses its pleasure about the continuation of the joint course with BtoBet.

Furthermore, it attests that BtoBet constitutes a forward-thinking and important solution provider for the betting sector. Plus, PremierBet commented: “For us, this agreement represents a cornerstone of our long-term strategy, and we are excited about its expansion. Because: this ensures that we can deliver an excellent betting experience to our users in the future, too.”

Moreover, BtoBet declared its aim to intensify its activities in Africa. Therefore, the company signed agreements with local betting sites. Here, it obtained a licence in Canada from the Alcohol and Gaming Commission of Ontario at the beginning of this year.

Alice Kopp

By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.