The traditional French football club Toulouse and Betway announced a multi-year agreement that makes the bookmaker an official sponsor of the second-division club. The collaboration with the purple and whites, who most recently played in Ligue 1 from 2003 to 2020, sees Betway feature on the LED boards and panels at the Stadium Municipal. Additionally, the betting site’s logo will appear on the shirts for at least two years. Moreover, the cooperation comprises activities in the social media as well as further digital content.
Betway CEO Anthony Werkman commented: “We had already built one of the most exciting and enviable global sports sponsorship portfolios. Now it is with immense pride that we announce a multi-year agreement with Toulouse FC, our first partnership in France. The club has a great history and is targeting a return to Ligue 1. And we are delighted to support them in this ambition.”
“The cooperation with Betway represents an important milestone”
Toulouse FC General Manager Olivier Jaubert added: “It makes us very pleased and proud to have such a major player in the global betting industry as a main sponsor of Toulouse Football Club. This multi-year agreement with Betway represents an important milestone for us.”
The bookmaker will support the growth of the club and be part of our ambitious journey. Moreover, we are proud to be the first French club selected by Betway. And we will work closely together to provide all fans with the best activation and implementation of this partnership.”
A tireless commitment to sport
Sponsorship represents an important part of Betway’s strategy. It has been a key part of the brand’s global development. Alone in football, the bookmaker supports fifteen clubs. Four of them play in the EPL. We mean West Ham United, who have the logo on their shirts, Tottenham Hotspur, Leicester City and Brighton & Hove Albion. The same also applies to the La Liga clubs Deportivo Alavés and RCD Espanyol and to the Portuguese first division club Belenenses. Furthermore, a participant in the Champions League, Atlético Madrid, has a partnership with Betway.
Besides that, the bookmaker invests, for example, into cricket. Here, among others, it supports in South Africa Mzansi Super League as well as the national team. In addition, Betway is the official betting partner of the NHL and of some teams in the same league. Moreover, seven NBA franchises cooperate with the betting site.
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