Betway agreed with Toulouse FC the first partnership in France

The traditional French football club Toulouse and Betway announced a multi-year agreement that makes the bookmaker an official sponsor of the second-division club. The collaboration with the purple and whites, who most recently played in Ligue 1 from 2003 to 2020, sees Betway feature on the LED boards and panels at the Stadium Municipal. Additionally, the betting site’s logo will appear on the shirts for at least two years. Moreover, the cooperation comprises activities in the social media as well as further digital content.

Betway CEO Anthony Werkman commented: “We had already built one of the most exciting and enviable global sports sponsorship portfolios. Now it is with immense pride that we announce a multi-year agreement with Toulouse FC, our first partnership in France. The club has a great history and is targeting a return to Ligue 1. And we are delighted to support them in this ambition.”

“The cooperation with Betway represents an important milestone”

Toulouse FC General Manager Olivier Jaubert added: “It makes us very pleased and proud to have such a major player in the global betting industry as a main sponsor of Toulouse Football Club. This multi-year agreement with Betway represents an important milestone for us.

The bookmaker will support the growth of the club and be part of our ambitious journey. Moreover, we are proud to be the first French club selected by Betway. And we will work closely together to provide all fans with the best activation and implementation of this partnership.”

A tireless commitment to sport

Sponsorship represents an important part of Betway’s strategy. It has been a key part of the brand’s global development. Alone in football, the bookmaker supports fifteen clubs. Four of them play in the EPL. We mean West Ham United, who have the logo on their shirts, Tottenham Hotspur, Leicester City and Brighton & Hove Albion. The same also applies to the La Liga clubs Deportivo Alavés and RCD Espanyol and to the Portuguese first division club Belenenses. Furthermore, a participant in the Champions League, Atlético Madrid, has a partnership with Betway.

Besides that, the bookmaker invests, for example, into cricket. Here, among others, it supports in South Africa Mzansi Super League as well as the national team. In addition, Betway is the official betting partner of the NHL and of some teams in the same league. Moreover, seven NBA franchises cooperate with the betting site.

Alice Kopp

By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.