Betway and the Ghana Football Association (GFA) announced that they agreed to a cooperation. More specifically, the British bookie will act as the development partner of the Ghana Women’s Premier League.
The cooperation foresees Betway supporting the teams and also focusing on the expansion of the league. In doing so, the Ghana Women’s Premier League will benefit from a season-long mentoring program for club officials. Ghana’s patronage enables it to draw on local and international resources for this purpose.
In addition, the GFA presented Imax Media as a TV partner
The General Secretary of the GFA, Prosper Harrison Addo, among other things, said: “The Women’s Premier League reached another level of progress in the last two years. The Ghana Football Association (GFA) is delighted to have a global brand like Betway on board. It is helping us to continue to expand the frontiers of women’s football in Ghana.”
The GFA is very dedicated to women’s football, and the Ghana Women’s Premier League is experiencing a reorganization. And that with Betway does not represent the only new collaboration. Because: This week they presented their first TV partner, Imax Media. Addo’s euphoria is unstoppable. The GFA General Secretary added: “This guarantees us even more competitive matches, better talent scouting and development, more excitement and a great champion representing Ghana in the CAF Women’s Champions League.”
Furthermore, Betway will provide training equipment for the participating teams and provide increased coverage in cooperation with Sports Writers Association (SWAG). In this way, its hopes to create more exposure for the Ghana Women’s Premier League.
Betway aims to help the whole country by promoting talent
The Country Manager at Marketing at Betway Ghana, Kwabena Oppong-Nkrumah, explained the commitment as follows: “This is a league that has shown potential; therefore, a collaborative effort is essential for its development.”
He added: “Our brand believes in supporting the sport. Therefore, we think that by sponsoring the Ghana Women’s Premier League as a development partner, we can make a great contribution to the development of talent in women’s football. And that brings community benefits to the whole nation.”
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