Betway sponsors the Stock Car Pro Series Brazil

Betway, which sees sponsorship as a cornerstone of its marketing strategy, has announced an exclusive partnership with the Stock Car Pro Series Brazil. Here, the Brazilian touring car racing series represents the bookie’s first partner in motorsport.

The agreement means that the betting site will benefit from a brand and television presence throughout the year. More specifically, the Stock Car Pro Series Brazil is broadcasted both on Free TV on Rede Bandeirantes, known as Band for short, as well as on SportTV. Here, lovers of Brazilian motorsport can as well use live streams. Additionally, tailor-made content for each race event will be shared via the partners’ social media presences.

Felipe Massa and numerous other prominent drivers enrich this competition

The Stock Car Pro Series Brazil comprises 24 races divided into twelve stages. This year’s season started on 11 February at the Autódromo Interlagos. And it will end in mid-November at the Autódromo Internacional Nelson Piquet. The son of the track’s namesake, Nelson Piquet junior, is only one of the participants with Formula 1 experience.

Moreover, Rubens Barrichello, Felipe Massa and Ricardo Zonta compete in the Brazilian touring car racing series. Furthermore, there are other top-class motorsport drivers such as Cacá Bueno, Ricardo Mauricio, Thiago Camilo, Daniel Serra, and Gabriel Casagrande.

Stock Car Pro Series Brazil CEO Fernando Julianelli commented, “The fact that we were able to get Betway as a sponsor of the Stock Car Pro Series makes us very proud. We are talking about one of the world leaders in this industry that continuously invests in significant sports competitions. Additionally, it endorses and defends responsible gambling. We believe in the growth of this market in Brazil and will work together with Betway to achieve it.”

Betway expects both partners to grow in South America

Julianelli’s counterpart at Betway, Anthony Werkman, added: “This is not only our first partner in motorsports, but also our first sports agreement in Brazil.”

He continued, “The Stock Card Pro Series represents one of the most popular and respected sports in Brazil. On top of that, the free-to-air TV channel Band broadcasts it. We are even more excited about this partnership as it will certainly increase our brand awareness in South America.”

His head of marketing in Brazil, Arthur Silva, added: “It delights us to sponsor of one of the biggest motorsport classes in Brazil. We strongly believe that this already very popular sport still has great potential for growth.

Alice Kopp

By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.