Betway, which sees sponsorship as a cornerstone of its marketing strategy, has announced an exclusive partnership with the Stock Car Pro Series Brazil. Here, the Brazilian touring car racing series represents the bookie’s first partner in motorsport.
The agreement means that the betting site will benefit from a brand and television presence throughout the year. More specifically, the Stock Car Pro Series Brazil is broadcasted both on Free TV on Rede Bandeirantes, known as Band for short, as well as on SportTV. Here, lovers of Brazilian motorsport can as well use live streams. Additionally, tailor-made content for each race event will be shared via the partners’ social media presences.
Felipe Massa and numerous other prominent drivers enrich this competition
The Stock Car Pro Series Brazil comprises 24 races divided into twelve stages. This year’s season started on 11 February at the Autódromo Interlagos. And it will end in mid-November at the Autódromo Internacional Nelson Piquet. The son of the track’s namesake, Nelson Piquet junior, is only one of the participants with Formula 1 experience.
Moreover, Rubens Barrichello, Felipe Massa and Ricardo Zonta compete in the Brazilian touring car racing series. Furthermore, there are other top-class motorsport drivers such as Cacá Bueno, Ricardo Mauricio, Thiago Camilo, Daniel Serra, and Gabriel Casagrande.
Stock Car Pro Series Brazil CEO Fernando Julianelli commented, “The fact that we were able to get Betway as a sponsor of the Stock Car Pro Series makes us very proud. We are talking about one of the world leaders in this industry that continuously invests in significant sports competitions. Additionally, it endorses and defends responsible gambling. We believe in the growth of this market in Brazil and will work together with Betway to achieve it.”
Betway expects both partners to grow in South America
Julianelli’s counterpart at Betway, Anthony Werkman, added: “This is not only our first partner in motorsports, but also our first sports agreement in Brazil.”
He continued, “The Stock Card Pro Series represents one of the most popular and respected sports in Brazil. On top of that, the free-to-air TV channel Band broadcasts it. We are even more excited about this partnership as it will certainly increase our brand awareness in South America.”
His head of marketing in Brazil, Arthur Silva, added: “It delights us to sponsor of one of the biggest motorsport classes in Brazil. We strongly believe that this already very popular sport still has great potential for growth.”
