Sportpesa Africa – Review 2023

  • Founded: 2014
  • Location: The headquarters are located in Liverpool, Great Britain. But Sportpesa has offices, for example, in Kenya (Nairobi), South Africa (Cape Town, KwaZulu-Natal), and in Tanzania (Dar es Salaam), too.
  • Licence: Betting Control and Licensing Board of Kenya (BLCB), in South Africa the Western Cape Racing and Gambling Board (WCGRB) as well as Gaming Board of Tanzania (GBT)
  • Owner: In Kenya Kentech S.L.U., in South Africa SportPesa (Pty) Ltd, in Tanzania Kentech S.L.U. with Sportpesa Ltd
  • Customer service: Live chats in English (in Kenya and in South Africa), live chat in Swahili (in Tanzania), telephone hotlines as well as WhatsApp (in Kenya, South Africa, and Tanzania), e-mail (in Kenya and in South Africa)
  • Stock exchange:
  • Sportpesa mainpage

Milestone Games, a Kenyan-owned and Liverpool-based company, launched Sportpesa in 2014. Meanwhile, and partly thanks to partnerships, the betting site offers its services in seven countries. Besides Kenya, South Africa, and Tanzania, they include the UK, the Isle of Man, Ireland, and Italy. However, Milestone Games meanwhile for legal reasons doesn’t have permission to be the operator of Sportpesa. Henceforth, Kentech S.L.U. holds the licences in Kenya, and in Tanzania. In South Africa, the latter applies to SportPesa (Pty) Ltd.

Already in its year of establishment, the bookie started to use sponsorships as a cornerstone of its marketing strategy. Initially, the operators invested mainly in Kenyan sport. For example, they acted as the title sponsor of the first-class championship, the Super League. Then the followed up with collaborations with two teams in the Kenyan Super League. By this, we mean Gor Mahia and AFC Leopards.

However, these represent only just two of the football clubs with which Sportpesa began partnerships. In Tanzania, Simba SC, Yanga SC and the Namungo FC count among them. Moreover, the betting site in South Africa agreed with Cape Town City. But moreover, the bookie stands out with its sponsorships in English football. Specifically, we mean those with the Premier League clubs Arsenal, Everton, and Southampton plus the one with Hull City. Below, we explain what else this bookie has to offer.

What we like about Sportpesa

  • The user-friendliness and speed of all versions
  • In all countries, mobile apps are available for both Android and iOS devices
  • They provide clearly structured FAQ
  • The live chat is available to all bettors in Kenya, South Africa, and Tanzania

What we like less about Sportpesa

  • There is room for improvement in the prematch betting section, particularly in terms of breadth and depth
  • The South African punters have comparatively few payment methods at their disposal
  • You must manage without mobile lite versions
  • No welcome offer and barely any bonuses and promotions for existing clients
  • You can place live bets solely on football, basketball, and tennis
  • This bookie doesn’t offer cash-outs in Kenya, and in South Africa yet

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Sportpesa’s betting offer and odds

As mentioned above, Sportpesa thus offers its services to a total of seven countries so far. From now on, we will focus exclusively on those in Africa. And it is so that you can basically fall back on a total of two online appearances. Because: Thanks to a dropdown menu in the footer, you can switch between and In contrast, South Africa at first glance has its presence.

  • Sportpesa betting offer

However, the appearances do not differ in the betting programme. And that means, again, that the Sportpesa sportsbook has room for improvement for all of them. This applies both to the sports and to the wagering markets. For example, we noticed only eleven real disciplines. And that is just below average. In the following, we will take a closer look at the most important sports.

Sportpesa football betting

As for almost all competitors, the focus of Sportpesa’s appearances lies on the football offer. Here, the range covers the competitions of several dozen countries. Additionally, you can, of course, find the most important international competitions. Here, we mean, for example, the World Cup, the UEFA Champions League, and the Europa League. Moreover, you can wager on club friendlies and international matches in youth football. Furthermore, you can choose from amateur matches in the European top nations, as well as Austria and Turkey.

Nevertheless, there is certainly room for improvement in terms of depth. Because: On a Wednesday afternoon, we found 23 betting markets at Sportpesa even for today’s UEFA Champions League games. And that corresponds to a fraction compared to the programme of most competitors. Furthermore, the odds need improvements. Because: The odds key fluctuates between the 94% and 95% mark.

Furthermore, at Sportpesa you can dedicate yourself to eSoccer. To be more precise, this category includes three subsections. The first of them comprises counterparts of the UEFA Champions League, the Europa League and two English competitions, the Premier League, and the FA Cup. Additionally, you can find the Cyber Live Arena as well as the GT Sports League with a Nations League version.

Sportpesa basketball betting

At Sportpesa, basketball betting ranks second in importance. That’s why you can bet on competitions from around 30 countries. Additionally, you can wager on a relatively large number of international tournaments. Above all, we mean the European and the American Champions League, as well as the EuroLeague.

Furthermore, you can wager on other international matches. However, a maximum of 20 options per game is available. And, especially when it comes to the NBA, that is below average. And the same applies to the payout percentage, which stands at 92.7%.

Sportpesa rugby betting

In this context, at Sportpesa, we noticed only bets on Rugby Union. Here, on a Wednesday afternoon, we could have wagered on three competitions – the Carrie Cup, Super Rugby, and the European Rugby Champions Cup. And even on matchday, there were only a maximum of ten options available per match. But if you still think the selection fits your preferences, you can avail yourself of a 92.7% odds key.

Sportpesa tennis betting

At Sportpesa, the tennis betting offer mainly covers ATP, ATP Challenger, and WTA tournaments. Additionally, you can wager on Simulated Women competitions. Little surprise that you must cope with only a few betting markets per match, even in connection with real tennis. To be precise, we noticed 13 of them. Furthermore, the payout percentage amounted to 92.5%.

Sportpesa ice hockey betting

At Sportpesa, on a Wednesday afternoon, ice hockey enthusiasts for prematch betting had a choice of competitions in 20 countries. Plus, the A and B World Championships, the Central European Erste Liga play-offs and international friendlies. However, even for the NHL, they had no more than nine options per fixture. Besides, you must settle for a payout percentage of 90.3%.

Sportpesa betting on cricket and on other sports

At Sportpesa, the selection for cricket betting is certainly scantier. It might be due to Wednesday afternoon, but we only saw matches of the Indian Premier League. But not only that because even the day before, merely one option per match stood available. Furthermore, the odds key did not go beyond 92.5%.

Furthermore, the betting offer at, and comprises boxing, handball, volleyball, American football, and baseball. And that means that you must do, for example – starting with Formula 1 – without motorsport, and table tennis. Thus, it is obvious that, at least for now, niches are taboo with this bookie.

Further prematch betting options at Sportpesa

Attentive users may notice a “Virtuals” section in the top navigation at, as well as at However, unlike at competitors, you can’t place sports wagers there. This is because they belong to the online casino.

The cash outs at Sportpesa

Despite clear explanations, we couldn’t find any references to cash-outs on Sportpesa’s online presences in Kenya, South Africa, and Tanzania. As we are curious little fellows, we searched for it in Google. And we found information exclusively for betting lovers in the UK. On the one hand, this means that you must do without cash outs. And on the one, there is undoubtedly hope for the future in this regard.

Sportpesa’s live betting offer

  • Sportpesa live betting

All punters from Kenya, South Africa, and Tanzania at Sportpesa can place live bets. However, the offer seems to be limited to football, basketball, and tennis competitions. We assume this because the bookie lists upcoming games. And on various days, we noticed exclusively these sports. Furthermore, not surprisingly, for now just as with the prematch bets, you must do without cash outs. Moreover, we don’t see any indications about live streams. So, we’ll make the best of it and take a closer look at the existing offer.

Sportpesa live betting on football

Basically, you can place live football bets on all national competitions and international tournaments that appear in the prematch offer. If you go to Sportpesa today and upcoming games, you can get a good overview. However, the choice of betting markets per match even for the highest European leagues corresponds to a fraction compared to those of many competitors. For example, in connection with the Norwegian Eliteserien, we only noticed about 20 of them. The odds key depends on the level and popularity of the competition. Here, it fluctuates between the 90% and the 92% mark.

Sportpesa live betting on basketball

With regard to this discipline, the sports betting programme is of course inherently less extensive. However, we also got the impression that at Sportpesa basketball enthusiasts have comparatively more prematch bets than live ones at their disposal. Which would explain why we often saw only football bets. But, with over 20, we noticed a comparatively large number of options per game. And the payout percentage amounted to 92.6%.

Sportpesa live betting on tennis

As is generally known from certain level onwards in tennis only international competitions take place. Of these, those of the ATP (Challenger) Tour and the WTA can be bet on at Sportpesa. And just like in basketball, you can seemingly only place in-play wagers on selected matches. Here, you can choose between 18 options. The corresponding odds key lies at 94.1%.

Sportpesa’s promotions and bonuses

  • Sportpesa promotions

In any case, in Kenya, South Africa, and Tanzania, Sportpesa counts among the betting sites that don’t offer a new customer bonus. And that means that, at least for the moment, you must settle without an entry aid. Moreover, the betting site doesn’t necessarily show itself generous when it comes to bonuses and promotions for existing customers. Therefore, in South Africa, you must generally cope without offers. Below we show you those in Kenya, and in Tanzania.

Sportpesa jackpots in Kenya and Tanzania

Moreover, this bookmaker offers jackpots for all bettors from Kenya and Tanzania. Here, you can always place 17 three-way bets on football matches from around the world. And in Kenya, you can also choose the option with 13 fixtures. And you can also place your bets randomly thanks to the quicktips. Plus, you can check out Sportpesas’ predictions on their blog. What distinguishes the jackpots on and on is the fact that you can submit doubles, too.

Sportpesa mobile apps and websites

Sportpesa’s websites for users from Kenya, South Africa and Tanzania have the same visual concept. That applies to the desktop version with a three-column layout, as well as to the responsive pages and the mobile betting apps. And the entire portfolio impresses with its user-friendliness as well as its speed. Here, the betting slip in the header, the placement of the whole range plus the search tool in the top part, and the colour contrasts contribute to the usability.

Moreover, Sportpesa offers native / download-based mobile apps for both Android and iOS devices. Here, we found extra Sportpesa mobile apps for the match results. Bettors from Tanzania, like those from Kenya, can opt between a version in English and one in Swahili. All in all, the only shortcoming lies in the lack of a lite version.

Sportpesa payment options

  • Sportpesa payment options

Furthermore,, and have in common that you can make deposits via SMS. However, the procedures vary from country to country. In South Africa, you can also make deposits using the USSD procedure and on the Sportpesa website after the login. Below, we explain the procedures for deposits and withdrawals in the three countries.

Sportpesa payment methods in Kenya

In Kenya, for deposits, you can only use the SMS procedure. Furthermore, M-Pesa from Safaricom represents the only accepted payment method. On Sportpesa, you must use the paybill numbers 5212121 or 955100. On the other hand, withdrawals can be made via SMS to the number 79079 as well as online.

Moreover, you can receive your winnings via all mobile money operators. Regarding the deposits, the bookmaker doesn’t mention a minimum amount, but 100 Ksh as an example. Contextually of the payouts, we spotted the sample amount of 12000 Ksh.

Sportpesa payment methods in South Africa

For betting enthusiasts from South Africa, deposits are possible via the SMS as well as the USSD procedure and online. For those by SMS to the number 47773, you need the 1Voucher. And you can find them at Dealz, Pep, OK, Ackermans, Shoprite, Checkers, Usave, House & Home and FLASH. Alternatively, you can choose the same payment method at after the login. There, you can also transact with Mastercard plus VISA credit / debit cards, and ETFs. Furthermore, customers of MTN and Vodacom can opt for the USSD procedure. To accomplish this, you must dial *120*47773#.

Furthermore, at Sportpesa you can request the withdrawal of your eventual winnings through the USSD procedure and online. With the first procedure, you will receive the amounts on FNB eWallets. Here, First National Bank fixed the following value limits:

  • Daily withdrawal value (ATM and POS withdrawals): 5,000 R
  • POS purchase limits: 25,000 R
  • Daily maximum eWallet balance per day: 25,000 R
  • Monthly maximum eWallet balance: 25,000 R

Additionally, you can opt for online bank transfers. In this case, no limits exist. However, if you exceed the daily limit of 5,000 R or the monthly limit of 25,000 R, you must provide Sportpesa with additional documents. Conversely, the betting site doesn’t specify any minimum sums.

Sportpesa payment methods in Tanzania

In Tanzania, more or less the same rules as for the Sportpesa customers in Kenya apply. Because: The bookie enables you to make deposits exclusively via SMS. But in this case, you can decide between Vodacom, Airtel Money, Halopesa and Tigo. Therefore, you always have the same paybill number, 150888, at your disposal. In contrast, you can make withdrawals via SMS to the number 15888 or online.

Security at Sportpesa

As mentioned above, the operators of Sportpesa work with the licences of the Betting Control and Licensing Board of Kenya (BLCB), the South African Western Cape Racing and Gambling Board (WCGRB) as well as the Gaming Board of Tanzania (GBT).

And particularly in South Africa, extremely strict rules regulate the sports betting market. This speaks for the fact that you are in excellent hands when it comes to reliability and security. Moreover, the partnerships with English football clubs – Arsenal, Everton and Southampton in the Premier League and Hull City – underpin the reputation of the betting site.

Sportpesa customer care

At this bookie, you can find the FAQ in the lower part of the page. There, Sportpesa answers in the how-to-play section questions about registration, deposits, and withdrawals, placing bets and the “My Account” area. Furthermore, they have separate columns on the procedures via SMS, USSD and via the web.

  • Sportpesa customer support

The contact options vary from country to country. Here, all Sportpesa clients from Kenya, South Africa and Tanzania can fall back on telephone hotlines as well as on WhatsApp. Broadly speaking, the same applies to the live chat. However, for bettors in Tanzania, it is only available in Swahili. Furthermore, punters from Kenya and South Africa can get in touch via e-mail.

Sportpesa conclusion

With Sportpesa, we primarily appreciate the user-friendliness and the speeds of the performances. This includes, so to speak, the clearly structured FAQ. Moreover, we like the fact that the bookie offers for all users an app for iOS devices in addition to the one for Android. Of course, you can also use a web app. But you must make do without the lite version. The fact that you can use a live chat in all three countries represents a further plus.

In connection with the betting programme, there is undoubtedly room for improvement in terms of breadth and depth. Furthermore, competitors offer significantly better odds and there is no cashout function. Besides, you must get along without a new customer offer. Also, we discovered only jackpots. Moreover, we would like to expand the payment methods for South African users.

Sportpesa accepts customers from these countries

Sportpesa alternatives

Sportpesa alternatives in Kenya:

Sportpesa alternatives in South Africa:


After you’ve signed up for Sportpesa in full, it’s simple to fund your account. When you sign up for Sportpesa, you’ll be given a Sportpesa Paybill number, which you can use to send money using your mobile money service. The money will be added to your SportPesa account automatically. After a successful deposit, SportPesa will send you a confirmation message.

SMS (short message service) deposit requests are also accepted. Follow these instructions to send a deposit via text message to relevant location number:D#. You can use the code D#amount, if you want to deposit. To finish your purchase using Mpesa, wait for the menu to come up and then enter your PIN.

Betting on Sportpesa is quite easy. Just log in to your account, which must be funded and navigate to any section of sports or events you wish to bet on. Make your selections, and they will be loaded into your bet slip. Click on your bet slip and input the amount of money you wish to wager click ‘Bet’.

To download on Android, locate and select the “Apps” tab at the top of the screen and access the sub-menu devoted to sports apps. After that, you’ll be taken to the app’s mobile window. To get started with the download, just click the “Android” button. As soon as you’ve downloaded the SportPesa APK file, you can install it on your Android device and begin using the program right away.

For iOS devices, navigate to the SportPesa “Apps” section of the site. Choose “sports apps” from the menu. To begin the app download process, patrons should select “iOS” from the drop-down menu. Launch the SportPesa app after it has been downloaded and installed successfully so that you can begin betting.

Via mobile browser, sign in and click the “My Account” link. Go to the “Bets” section and click on it. To remove a wager, select it and then click the plus sign to access the cancellation menu. Via the SportsPesa app, access the “Bets” section of your account in the same way that you would on a PC or Mac computer. Find the wager in question, click it, and then choose the Cancel button.

The alternative is to use USSD to cancel the bet. Simply texting “CANCEL#BET ID,” such as CANCEL#1234 to the appropriate number, will cancel your bet. A four-digit number, known as a “Bet ID,” is provided in the SMS confirmation message when a wager is placed.

To play on Sportpesa, simply navigate to the official website and register to get your personalised account. Fund your account with the supported payment method and begin betting on numerous games of your choice.

To bet on Sportpesa Vis SMS, send the Game ID, your prediction, and the amount you want to bet to the appropriate number in your locality by text message. Your Bet ID, potential payoff, and SportPesa account balance will all be displayed in a confirmation message.