- Founded: 2014
- Location: The headquarters are located in Liverpool, Great Britain. But Sportpesa has offices, for example, in Kenya (Nairobi), South Africa (Cape Town, KwaZulu-Natal) and in Tanzania (Dar Es Salaam), too.
- Licence: BLCB (Betting Control and Licensing Board of Kenya), in South Africa Western Cape Racing and Gambling Board as well as GBT (Gaming Board of Tanzania)
- Owner: Milestone Games, a Kenyan-owned company
- Customer service: Live chats in English (in Kenya and in South Africa), live chat in Swahili (in Tanzania), telephone hotlines as well as WhatsApp (in Kenya, South Africa, and Tanzania), e-mail (in Kenya and in South Africa)
- Stock exchange: —
Milestone Games, a Kenyan-owned and Liverpool-based company, launched Sportpesa in 2014. Meanwhile, and partly thanks to partnerships, the betting site offers its services in seven countries. Besides Kenya, South Africa, and Tanzania, they include the UK, the Isle of Man, Ireland, and Italy.
Already in its year of establishment, the bookie started to use sponsorships as a cornerstone of its marketing strategy. Initially, the operators invested mainly in Kenyan sport. For example, they acted as the title sponsor of the first-class championship, the Super League. Then the followed up with collaborations with two teams in the Kenyan Super League. By this, we mean Gor Mahia and AFC Leopards.
However, these represent only just two of the football clubs with which Sportpesa began partnerships. In Tanzania, Simba SC, Yanga SC and the Namungo FC count among them. Moreover, the betting site in South Africa agreed with Cape Town City. But on top of that, the bookie stands out with its sponsorships in English football. Specifically, we mean those with the Premier League clubs Arsenal, Everton, and Southampton plus the one with Hull City. Below, we explain what else this bookie has to offer.
What we like about Sportpesa
- The user-friendliness and speed of all versions
- In all countries mobile apps are available for both Android and iOS devices
- The JengaBets feature
- They provide clearly structured FAQ
- The live chat is available to all bettors in Kenya, South Africa, and Tanzania
What we like less about Sportpesa
- There is room for improvement in the prematch betting section, particularly in terms of breadth and depth
- The South African punters have comparatively few payment methods at their disposal
- You must manage without mobile lite versions
- No welcome offer and barely any bonuses and promotions for existing clients
- You can place live bets solely on football, basketball, and tennis
- This bookie doesn’t offer cash outs in Kenya, South Africa yet
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Sportpesa’s betting offer and odds
As mentioned above, Sportpesa thus offers its services to a total of seven countries so far. From now on, we will focus exclusively on those in Africa. And it is so that you can basically fall back on a total of two online appearances. Because: With the help of a dropdown menu in the footer, you can switch between www.ke.sportpesa.com and sportpesa.co.tz. In contrast, South Africa at first glance has its own presence.
However, the appearances do not differ in the betting programme. And that means, again, that the Sportpesa sportsbook has room for improvement for all of them. This applies both to the sports and to the wagering markets. For example, we noticed only eleven real disciplines. And that is just below average. In the following, we will take a closer look at the most important sports.
Sportpesa football betting
As for almost all competitors, the focus of Sportpesa’s appearances lies on the football offer. Here, the range covers the competitions of several dozen countries. Additionally, you can, of course, find the most important international competitions. Here, we mean, for example, the World Cup, the UEFA Champions League, and the Europa League. Moreover, you can wager on club friendlies and international matches in youth football. Furthermore, you can choose from amateur matches in the European top nations, as well as Austria and Turkey.
Nevertheless, there is certainly room for improvement in terms of depth. Because: On a Wednesday afternoon, we found 23 betting markets at Sportpesa even for today’s UEFA Champions League games. And that corresponds to a fraction compared to the programme of most competitors. Furthermore, the odds need improvements. Because: The odds key fluctuates between the 94% and 95% mark.
Furthermore, at Sportpesa you can dedicate yourself to eSoccer. To be more precise, this category includes three subsections. The first of them comprises counterparts of the UEFA Champions League, the Europa League and two English competitions, the Premier League, and the FA Cup. Additionally, you can find the Cyber Live Arena as well as the GT Sports League with a Nations League version.
Sportpesa basketball betting
At Sportpesa, basketball betting ranks second in importance. That’s why you can bet on competitions from around 30 countries. Additionally, you can wager on a relatively large number of international tournaments. Above all, we mean the European and the American Champions League as well as the EuroLeague.
Furthermore, you can wager on other international matches. However, a maximum of 20 options per game is available. And, especially when it comes to the NBA, that is below average. And the same applies to the payout percentage, which stands at 92.7%.
Sportpesa rugby betting
In this context, at Sportpesa, we noticed only bets on Rugby Union. Here, on a Wednesday afternoon, we could have wagered on three competitions – the Carrie Cup, Super Rugby, and the European Rugby Champions Cup. And even on matchday, there were only a maximum of ten options available per match. But if you still think the selection fits your preferences, you can avail yourself of a 92.7% odds key.
Sportpesa tennis betting
At Sportpesa, the tennis betting offer mainly covers ATP, ATP Challenger, and WTA tournaments. Additionally, you can wager on Simulated Women competitions. Little surprise that you must cope with only a few betting markets per match, even in connection with real tennis. To be precise, we noticed 13 of them. Furthermore, the payout percentage amounted to 92.5%.
Sportpesa ice hockey betting
At Sportpesa, on a Wednesday afternoon, ice hockey enthusiasts for prematch betting had a choice of competitions in 20 countries. Plus, the A and B World Championships, the Central European Erste Liga play-offs and international friendlies. However, even for the NHL, they had no more than nine options per fixture. Besides, you must settle for a payout percentage of 90.3%.
Sportpesa betting on cricket and on other sports
At Sportpesa, the selection for cricket betting is certainly scantier. It might be due to Wednesday afternoon, but we only saw matches of the Indian Premier League. But not only that because even the day before, merely one option per match stood available. Furthermore, the odds key did not go beyond 92.5%.
Furthermore, the betting offer at www.ke.sportpesa.com, www.sportpesa.co.za and sportpesa.co.tz comprises boxing, handball, volleyball, American football, and baseball. And that means that you must do, for example – starting with Formula 1 – without motorsport, and table tennis. Thus, it is obvious that, at least for now, niches are taboo with this bookie.
Further prematch betting options at Sportpesa
Attentive users may notice a “Virtuals” section in the top navigation at www.ke.sportpesa.com as well as at sportpesa.co.tz. However, unlike at competitors, you can’t place sports wagers there. This is because they belong to the online casino.
The cash outs at Sportpesa
Despite clear explanations, we couldn’t find any references to cash outs on Sportpesa’s online presences in Kenya, South Africa, and Tanzania. As we are curious little fellows, we searched for it in Google. And we found information exclusively for betting lovers in the UK. On the one hand, this means that you must do without cash outs. And on the one, there is undoubtedly hope for the future in this regard.
Sportpesa’s live betting offer
All punters from Kenya, South Africa, and Tanzania at Sportpesa can place live bets. However, the offer seems to be limited to football, basketball, and tennis competitions. We assume this because the bookie lists upcoming games. And on various days, we noticed exclusively these sports. Furthermore, not surprisingly, for now just as with the prematch bets, you must do without cash outs. Moreover, we don’t see any indications about live streams. So, we’ll make the best of it and take a closer look at the existing offer.
Sportpesa live betting on football
Basically, you can place live football bets on all national competitions and international tournaments that appear in the prematch offer. If you go to Sportpesa today and upcoming games, you can get a good overview. However, the choice of betting markets per match even for the highest European leagues corresponds to a fraction compared to those of many competitors. For example, in connection with the Norwegian Eliteserien, we only noticed about 20 of them. The odds key depends on the level and popularity of the competition. Here, it fluctuates between the 90% and the 92% mark.
Sportpesa live betting on basketball
With regard to this discipline, the sports betting programme is of course inherently less extensive. However, we also got the impression that at Sportpesa basketball enthusiasts have comparatively more prematch bets than live ones at their disposal. Which would explain why we often saw only football bets. But, with over 20, we noticed a comparatively large number of options per game. And the payout percentage amounted to 92.6%.
Sportpesa live betting on tennis
As is generally known from a certain level onwards in tennis only international competitions take place. Of these, those of the ATP (Challenger) Tour and the WTA can be bet on at Sportpesa. And just like in basketball, you can seemingly only place in-play wagers on selected matches. Here, you can choose between 18 options. The corresponding odds key lies at 94.1%.
Sportpesa’s promotions and bonuses
In any case, in Kenya, South Africa, and Tanzania, Sportpesa counts among the betting sites that don’t offer a new customer bonus. And that means that, at least for the time being, you must settle without an entry aid. Moreover, the betting site doesn’t necessarily show itself generous when it comes to bonuses and promotions for existing customers. Below we show you the available offers.
Another common feature at Sportpesa that all punters from Kenya, South Africa and Tanzania can benefit from are the JengaBets. You can find them via the button with the same name in the top navigation. This enables you to combine various betting markets for numerous selected football matches.
Thus, particularly high odds and, ideally, correspondingly attractive winnings can be achieved. However, the range of available options depends not only on the competition, but also on the fixture. For example, in the context of the UEFA Champions League, 18 betting markets were available on Chelsea vs. Real Madrid and only 7 on Villarreal vs. Bayern Munich.
Sportpesa jackpots in Kenya and Tanzania
Moreover, this bookmaker offers jackpots for all bettors from Kenya and Tanzania. Here, you can always place 17 three-way bets on football matches from around the world. And in Kenya, you can also choose the option with 13 fixtures. And you can also place your bets randomly with the help of the quicktips. Plus, you can check out Sportpesas’ predictions on their blog. What distinguishes the jackpots on www.ke.sportpesa.com and on sportpesa.co.tz is the fact that you can submit doubles, too.
Sportpesa mobile apps and websites
Sportpesa’s websites for users from Kenya, South Africa and Tanzania have the same visual concept. That applies to the desktop version with a three-column layout as well as to the responsive pages and the mobile betting apps. And the entire portfolio impresses with its user-friendliness, which is also due to the successful colour contrasts, as well as its speed. On top of that, Sportpesa offers mobile apps for both Android and iOS devices. Bettors from Tanzania, like those from Kenya, can opt between a version in English and one in Swahili.
Sportpesa payment options
Furthermore, www.ke.sportpesa.com, sportpesa.co.tz and www.sportpesa.co.za have in common that you can make deposits via SMS. However, the procedures vary from country to country. In South Africa, you can also make deposits using the USSD procedure and on the Sportpesa website after the login. Below we explain the procedures for deposits and withdrawals in the three countries.
Sportpesa payment methods in Kenya
In Kenya, for deposits, you can only use the SMS procedure. Furthermore, M-Pesa from Safaricom represents the only accepted payment method. On Sportpesa you must use the paybill numbers 5212121 or 955100. On the other hand, withdrawals can be made via SMS to the number 79079 as well as online. Moreover, you can receive your winnings via all mobile money operators.
Sportpesa payment methods in South Africa
For betting enthusiasts from South Africa, deposits are possible via the SMS as well as the USSD procedure and online. For those by SMS to the number 47773, you need the 1Voucher. And you can find them at Dealz, Pep, OK, Ackermans, Shoprite, Checkers, Usave, House & Home and FLASH. Alternatively, you can choose the same payment method at www.sportpesa.co.za after you login. There, you can also transact with Mastercard, VISA debit cards and ETFs. Furthermore, customers of MTN and Vodacon can opt for the USSD procedure. To accomplish this, you must dial *120*47773#.
Furthermore, at Sportpesa you can request the withdrawal of you eventual winnings through the USSD procedure and online. With the first procedure, you will receive the amounts on FNB eWallets. Here, First National Bank fixed the following value limits:
- Daily withdrawal value (ATM and POS withdrawals): 5,000 R
- POS purchase limits: 25,000 R
- Daily maximum eWallet balance per day: 25,000 R
- Monthly maximum eWallet balance: 25,000 R
Additionally, you can opt for online bank transfers. In this case, no limits exist. However, if you exceed the daily limit of 5,000 R or the monthly limit of 25,000 R, you must provide Sportpesa with additional documents.
Sportpesa payment methods in Tanzania
In Tanzania, more or less the same rules as for the Sportpesa customers in Kenya apply. Because: The bookie enables you to make deposits exclusively via SMS. But in this case, you can decide between Vodacom, Airtel Money, Halopesa and Tigo. Therefore, you always have the same paybill number, 150888, at your disposal. In contrast, you can make withdrawals via SMS to the number 15888 or online.
Security at Sportpesa
As mentioned above, the operators of Sportpesa work with the licences of the BLCB (Betting Control and Licensing Board of Kenya), the South African Western Cape Racing and Gambling Board as well as the GBT (Gaming Board of Tanzania). And particularly in South Africa, extremely strict rules regulate the sports betting market. This speaks for the fact that you are in excellent hands when it comes to reliability and security. On top of that, the partnerships with English football clubs – Arsenal, Everton and Southampton in the Premier League and Hull City – underpin the reputation of the betting site.
Sportpesa customer care
At this bookie, you can find the FAQ in the lower part of the page. There, Sportpesa answers in the how-to-play section questions about registration, deposits, and withdrawals, placing bets and the “My Account” area. Furthermore, they have separate columns on the procedures via SMS, USSD and via the web.
The contact options vary from country to country. Here, all Sportpesa clients from Kenya, South Africa and Tanzania can fall back on telephone hotlines as well as on WhatsApp. Broadly speaking, the same applies to the live chat. However, for bettors in Tanzania, it is only available in Swahili. Furthermore, punters from Kenya and South Africa can get in touch via e-mail.
With Sportpesa, we primarily appreciate the user-friendliness and the speeds of the performances. This includes, so to speak, the clearly structured FAQ. Moreover, we like the fact that the bookie offers for all users an app for iOS devices in addition to the one for Android. Of course, you can also use a web app. But you must make do without the lite version. The fact that you can use a live chat in all three countries represents a further plus.
In connection with the betting programme, we value almost exclusively the JengaBets feature. Because: There is undoubtedly room for improvement in terms of breadth and depth. Furthermore, competitors offer significantly better odds and there is no cashout function. Besides, you must get along without a new customer offer. Additionally, apart from JengaBet, only in Kenya and Tanzania are there jackpots. Moreover, we would like to expand the payment methods for South African users.
Sportpesa accepts customers from these countries
- Kenya (please also check our section withe the best betting sites in Kenya)
- South Africa (please also check our section withe the best betting sites in South Africa)
Sportpesa alternatives in Kenya:
Sportpesa alternatives in South Africa:
How to install the Sportpesa app?
All bettors from Kenya, South Africa and Tanzania can find Sportpesa’s mobile apps via the corresponding item in the top navigation and via the banners placed on the right. Here you can click on the direct link to the iOS app in the Apple Store. Moreover, you can of course download the Android app, for which you have a QR code at your disposal.
And how to deposit at Sportpesa?
In Kenya and Tanzania, you can only deposit money via SMS and mobile money providers. In South Africa, you can deposit using VISA and Mastercard debit cards, 1Voucher and ETFs. Furthermore, there is the possibility to deposit via USSD and on the web.
But how to bet on Sportpesa?
You can bet on Sportpesa from Kenya and Tanzania via on the web and via SMS. Additionally, South African bettors can use the USSD method.
How to cancel a Sportpesa bet?
You can cancel placed bets within ten minutes after they have been placed. And you can do this by sending an SMS.
And in general, how to play at Sportpesa?
For this, you can find everything you need to know about the handling of the bookie in the lower part of the sites.