Bet254 Kenya – Review 2022

  • Year Of Establishment: Bet254 was founded in 2020 and entered the Kenyan market in the same year.
  • Betting Licenses: Bet254 is licensed by the National Gaming Board of Kenya with License number (BK0000325) which makes it safe and legitimate for bettors.
  • Locations: Bet254 was established in Kenya and it has its headquarters located in the country. However, its parent company Betpawa is located at The Mirage, Tower 2 Level M2, Office #1 Chiromo Road Westlands, Nairobi, Kenya.
  • Owner: The Bet254 bookie is owned by Albertyne Limited.
  • Customer Service: Facebook, Twitter, Whatsapp, Email, Phone

Bet254 is one of the newest bookmaker sites in Kenya having entered the market in 2020. With the unique offers and niche presented by the company, it is safe to say that it is growing very fast. Bet254 can be reached via their website

This review article will be revealing an array of information about Bet254 to help current and future bettors get a hold of adequate information when they choose to transact with the company.

What we like the most about Bet254

  • Outstanding jackpot offers
  • User-friendly interface
  • Odds amplification
  • Quick, polite and friendly customer support service
  • Quick and responsive website

What we like less about Bet254

  • Limited deposit options
  • Limited withdrawal method
  • Lack of a dedicated app
  • No deposit bonus

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Betting Offer/Appearance of Bet254

Pre-match Betting Offer

Pre-match bets are wagers made before the commencement of play or an event. Bet254 offers various pre-match bets on sports like football, basketball and tennis. The Sportsbook offers a wider range of markets than the biggest competitors on markets like odd/even, and double chance but does not have options like 10 minutes- (1X2) for sports like football.

In comparison with its fiercest competitors, the Sportsbook offers good pre-match betting odds on their (3-way) 1 X 2 option with a very low house margin range of (2% – 3%) while competitors offer around (4% – 6%) margin for the famous English Premier League. 

However, other betting markets in the same League are where Bet254 needs improvement as they are somewhat higher than those of other sites. For the Over/Under option, Bet254’s odds have a margin range of 6.32% – 7%for (over 1.5) and a staggering 6.56% – 7.7% on (over 2.5). Other Sportsbooks have a margin of 6.26% – 6.9% (1.5) and 5.99% – 6.9% (2.5). This gap in the range is applicable to other betting options in the Over/Under market.

Bet254 has an astonishing margin range of 8% – 9% in the Odd/Even betting option while other competitors offer a range of 5.7% – 6.5%. The handicap option is very close though as Bet254 has a range of 10% – 10.8% while others have a range of 10% – 10.6%.

The Draw No Bet option sees Bet254 record a high margin range with 8.33% – 8.6% while other Sportsbooks have a 6.01% – 6.9% range. This is applicable to other markers such as anytime goalscorer and correct score options. Bet254’s odds are displayed in decimal numbers.

Live-betting Offer

Bet254 offers live-betting options that can be considered good in a number of ways. However, they do not cover a large collection of events, leagues and age groups. When viewed on a computer, the live betting option is displayed in the top left-hand corner with the words “Live Now”. However, If you’re betting from a mobile device, though, you’ll find the choice by clicking the three short-dashes in the top left corner and selecting “Live Now”.

Similar to the pre-match betting offers, Bet254 has a great margin range when it comes to live-bets on the (3-way) 1 X 2 option with 9.8% – 10.9% while competitors go as high as 10.32% – 11% in the Premier League and Argentinean League.

However, other markets including handicap, double chance, both teams to score, over/under, draw no bet, and win to nil all have a higher oddskeys margin compared to competitors.

The live-betting page is quick to open and bet with and punters don’t need to worry about missing out on staking at any point of an event. The odds are also displayed in decimal numbers.

Other products available at

Bet254 offers a large variety of casino games in combination with sports betting. Slot machines, gaming tables, and live games make up the casino’s total selection of games.


Bet254 has a sleek, simple and responsive website. The design is done in three colours (white, orange and black) with the header being orange, the footer being black and betspace being white. The website is also quite quick when loading as it takes about 1.8 – 2.05 seconds to load fully over a stable mobile network and about 1.3 – 1.9 seconds over a high-speed WiFi network.

Bet254 does not have an native/downloadable app but the website is highly structured to provide for a punter’s needs. The most important keys are placed at strategic places to facilitate quick usage of the site especially if there is little time left before the commencement of an event.

Special Features

Odd multipliers are one of Bet254’s greatest features. The range of the amplification is between 1.02 to 4.50 times. As the number of legs on your bet increases, so do your odds or expected return on investment (ROI).

The Payment Options of Bet254

Due to Bet254 only operating in Kenya, it only accepts KES as a form of payment. Aside from that, deposits and withdrawals are restricted to a single payment method.

Available Options For Pay-in And Payout

To begin betting, you must first fund your account. M-Pesa and USSD are approved by bet254 for credit funding. To deposit through the M-Pesa method, you need to go to the menu on your phone, select M-Pesa, Pay Bill and enter 733338 as the business number. Enter 254 as the account number, then input the amount of money you wish to deposit without adding commas.

To deposit via USSD, dial *334#, then select Lipa Na M-Pesa before pressing the select Pay Bill option. The remaining steps are identical to using the M-Pesa method. For withdrawals, you just need to open the bet254 withdrawal page and input your first and last names if requested. Press the amount of money you wish to withdraw and select the “Request Withdraw” option.

Minimum/Maximum Amounts

Bet254 caps its minimum betting stake at Kshs 1 which is one Kenyan shilling while the maximum withdrawal amount does not have a set limit and only depends on the policies of the mobile money operators chosen by the player.

On the other hand, a minimum withdrawal amount of ten shillings or Khsh 10 is set by bet254. On a single match ticket, you can win a maximum of Khsh 100,000 (one hundred thousand shillings), while the highest possible payout per ticket also known as the maximum potential win is Khsh 3,600,000 (three million, six hundred thousand shillings) before applying the odds multiplier.

Payment Fees

Bet254 has no fees for making deposits and withdrawals, which is a major plus.

The Bet254 Mobile/App

While Bet254 hasn’t released a mobile app, its mobile site is more than enough for a player who wants a wholesome betting experience at the company on a mobile device.

Even if Bet254 doesn’t have an awe-inspiring design, it has a very straightforward and easy-to-use one. The most essential links are readily displayed on the site, making it quick and simple to navigate. This sportsbook has a user-friendly interface that can be accessed from a mobile device.

Due to the platform being accessible via a portable screen device, punters can maximise their fun. Accessing the site from a mobile device is quite easy and fun as it loads rapidly.

Nowadays, betting websites are more interested in taking advantage of the increasing smartphone optimization. This has led to the invention of personalized application software aimed at providing users with more for less.

Also, you can wager instantaneously from your mobile device with the website version as it includes all the same capabilities as the desktop version.

iOS, Android and Windows apps

Bet254 does not have a dedicated or downloadable app. It can only be accessed via their website which can be operated from iOS, Android and Windows devices easily. The website can be quickly accessed from an iOS device’s search bar. Users of Android devices who are interested in accessing Bet254 can do so by searching their device’s dedicated Google search bar. While those who utilise Windows operating system can get the website signed into their Microsoft account.

You just need to register your account and then log in with any of the aforementioned devices to enjoy the best Bet254 betting experience.

Responsive Website

At times, you might need quick access to a Sportsbooks website. You are either rushing to place a bet on the big game before it starts, or you’re attempting to squeeze a few bets into your downtime during a very busy period. The betting site you pick must provide you with unhindered access to those activities i.e (a quick and easy navigation system for customers).

Luckily, Bet254 provides this necessity as its website is highly responsive and takes a very short time to load fully. There are no stubborn and disturbing ads and all the available functions can be accessed quickly due to the strategic location of relevant keys.

Bonus and Promotions of Bet254

Bet254 may not be the greatest option if you’re searching for a sportsbook with a wide variety of bonuses and promos. They do not offer any sort of VIP or reward programme but they do offer a 254% win bonus for winning a multi-bet with 30 legs. However, the company still has some exciting forms of promotions listed below.

Welcome Bonus

Currently, the bookmaker does not feature a welcome bonus. However, it makes up for that in other ways that are profitable to existing and potential customers.

Jackpots, Freebets And Vouchers

Bеt254 has a mouthwatering Ksh25.4 million jackpot, which is similar to the welcome bonus provided by the bookie. The jackpot is open every week for punters to gain the chance of winning enormous prizes. Tickets cost Khsh per piece and these jackpot classes are listed below;

Jackpot pick17

Total winners of this 17-game jackpot, which requires at least 13 perfect picks to cash in, would get the largest payouts of all Bet254 available jackpots. Consolation prizes for 14, 15 and 16 correct picks are also available. This jackpot only offers a win or draw option on its games market.

Jackpot pick15

The jackpot, as its name suggests, consists of fifteen games. To win, players must make accurate predictions in at least thirteen of them. Consolation prizes for 14 correct picks are available.

Jackpot pick13

To win the pickle jackpot, the player must correctly predict all the outcomes for all 13 matches. Consolation prizes for 12, 11 and 10 correct picks are also available. The sizes of the prize may vary weekly and the exact winning size is revealed once the bet has been settled.

The “Lucky Dip” bot at Bet254 can generate random selections on your behalf. All jackpot prizes are taxable at 20% under current legislation.

Freebets And Vouchers

Bet254 Freebets are linked to promo codes or vouchers. Thus, you must insert the code in the appropriate field while signing up for Bet254 to claim the free bet promotion. Vouchers are special offers but are not common on Bet254.

Others Promotions

Odd multipliers or price boosts are one of Bet254’s greatest features. The range of the amplification is between 1.02 to 4.50 times. As the number of legs on your bet increases, so do your odds or expected return on investment (ROI). There is no signup offer for the Bet254 sportsbook. However, whether you’re a first-time user or a consistent user, you’ll always benefit from their odds multiplier tool.

The Registration at

Bet254 has a very simple registration process that requires only a few simple steps. You only need to open the bookmaker website on your computer or phone and open the registration page. Click the “Join Now” option, which can be found in the menu bar at the top of the page.

After entering your phone number, you then proceed to create a unique password known exclusively to you. Your next step is to accept the terms and conditions presented by Bet254 and then verify your account. Your new account will be immediately created and you can log into it by simply entering your phone number and password.

Required Fields:

  • You need to enter your correct phone number in the required field.
  • You need to fill the password field by picking a password you can remember easily which must be exclusive to you.
  • You may need to provide some documents during the verification process.

Necessary Documents:

As with any business, sportsbooks are susceptible to a wide range of undesirable behaviours. Therefore Bet254 requires accurate information from all new members for security purposes. The agents may ask for further identification information if they have reason to believe that there has been fraudulent use or activity on your account. In case you are sent a verification request, you will need the following documents;

  • A driving license, notarised ID card, birth certificate or any other government-issued personal information document.
  • Any recent utility bill. An electricity or water bill for instance.
  • Your financial details.

You must ensure that your documents are valid as the company reserves the right to suspend your account if any fake document is discovered.

Customer Support

Bet254 has a responsive and dependable customer service. This is one of the most important aspects when choosing which bookie to bet with as any sort of difficulties may arrive in the process of betting. This is a normal occurrence with any company but you won’t have to deal with any difficulties for long when betting with Bet254 because of the 24/7 availability of the customer service professionals.

Support Options Available

Email, as well as social media sites like Facebook, Twitter and WhatsApp, are all available to speak with Bet254 agents. You can also request a call from the sportsbook via its support page if you need any assistance. Their contacts are:

  • Email:
  • Phone: +254711082009 (calls only).
  • WhatsApp: +254740837663 (chat only).
  • Facebook: @bet254kenya

The Bet254 customer service is exceptionally fast to attend to the needs of customers.

Bet254 accepts customers from these countries

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