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Bet254 Kenya Review 2024

  • Acca bonus up to 254%
  • Highly professional customer support
  • Odds amplification
  • Quick and responsive website
  • Outstanding jackpot offer

Launched in 2020, Bet254 quickly became a popular choice for Kenyan punters. Few years later, the bookmaker ceased its operation in the country. It is essential to note that this review was written before Bet254 Kenya ceased its operations in the country. As such, we recommend that you check our list of Bet254 alternatives in Kenya.

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Launched in 2020, Bet254 was a Kenyan sportsbook offering a wide range of bets on football, basketball, and tennis. While it lacked a welcome bonus, it offered good odds, especially on the 1X2 option, and unique features like odd multipliers and jackpots. However, the bookmaker has ceased its operations in Kenya. Therefore, we recommend that you check our Bet254 alternatives section to find the best in your country.
  • Easy access to sports
  • Quick registration
  • User-friendly interface
  • Odds amplification
  • Friendly customer support
Sadly, the once-popular Kenyan betting platform Bet254 has ceased operations. However, for those interested in the world of mobile betting, their legacy offers valuable insights. Bet254's approach to mobile optimization witho...
  • Kenia
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Bet254 At a Glance

  • Pros
    • User-friendly interface
    • Odds amplification
    • Quick, polite and friendly customer support service
    • Outstanding jackpot offers
    • Quick and responsive website
  • Cons
    • No deposit bonus
    • Limited deposit options
    • Lack of a dedicated app

Bet254 entered the market in 2020. Thus, it constitutes one is one of the newest bookmaker sites in Kenya. With the unique offers and the niche that the company presents, it surely grows very fast. You can reach Bet254 via the website

This article will reveal a range of information about Bet254 to help current and prospective bettors to obtain the adequate information when deciding to transact with the company.

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Betting of Market

The betting offer represents one of the main reasons for registering with a betting site. Below, in our Bet254 review, we take a closer look at what this bookmaker has to offer. Furthermore, we examined the appearance and its speed in more detail.

Pre-match betting offer

Pre-match bets are wagers made before the commencement of play or an event. Bet254 offers various pre-match bets on sports like football, basketball, and tennis. The sportsbook comprises a wider selection of markets than the biggest competitors on markets like odd / even, and double chance. But it doesn't have options like 10 minutes- (1X2) for sports like football.

In comparison with its fiercest competitors, the sportsbook offers good pre-match betting odds on their (3-way) 1X2 option with a very low house margin range of 2% – 3%, while competitors offer an around 4% – 6% one for the famous English Premier League. 

However, for other betting markets for the same league, Bet254 has room for improvement as they are somewhat higher compared to those of other sites. For the over/under option, Bet254's odds have a margin range of 6.32% – 7% for over 1.5 and a staggering 6.56% – 7.7% on over 2.5. Other sportsbooks offer one of 6.26% – 6.9% (1.5) and 5.99% – 6.9% (2.5). This gap in the limit applies to other betting options in the over/under market, too.

Bet254 has an astonishing margin range of 8% – 9% in the odd/even betting option, while other competitors offer one of 5.7% – 6.5%. However, the handicap option lies very close to the others. Because: Bet254 shows a range of 10% – 10.8%, while others have a span of 10% – 10.6%.

The draw no bet option sees Bet254 record a high margin range with 8.33% – 8.6%, while other sportsbooks have one of 6.01% – 6.9%. This applies to other markers such as anytime goalscorer and correct score options, too. Bet254's displays the odds in decimal numbers.

Live-betting Offer

Bet254 provides live-betting options that you can consider good in many ways. However, they don't cover a large collection of events, leagues, and age groups. When viewed on a computer, the live betting option is displayed in the top left-hand corner with the words “Live Now”. However, if you bet from a mobile device, though, you'll find the choice by clicking the three short-dashes in the top-left corner and selecting “Live Now”.

Similar to the pre-match betting offers, Bet254 has a great margin range when it comes to live-bets on the (3-way) 1X2 option with 9.8% – 10.9%. But competitors go as high as 10.32% – 11% in the Premier League and in the first Argentinean League.

However, other markets including handicap, double chance, both teams to score, over/under, draw no bet, and win to nil all have a higher odds keys margin compared to competitors.

You can open the live-betting page quickly, and bet. So, punters don't need to worry about missing out on staking at any point of an event. They display the odds in decimal numbers, too.

Design and Usability

Bet254 has a sleek, simple and responsive website. The design incorporates three colours (white, orange, and black). Here, we saw the orange header, the black footer and the white betting area. Furthermore, the website loads quickly. Because: It takes about 1.8 – 2.05 seconds to load completely over a stable mobile network, and about 1.3 – 1.9 seconds over a high-speed Wi-Fi network.

Bet254 doesn't have a native / downloadable app, but the site features a highly structured layout to satisfy players' needs. The most important buttons appear in strategic places to allow a quick use of the site, especially when there remains little time before the start of an event.

Responsive website

At times, you might need quick access to a Sportsbooks website. Either you're rushing to place a bet on the big game before it starts, or you're trying to squeeze a few bets into your downtime. The betting site you pick must provide you with unhindered access to those activities i.e (a quick and easy navigation system for customers).

Luckily, Bet254 provides this necessity, as its website is highly responsive and takes a very short time to load fully. We didn't see any stubborn and disturbing advertisements, and you can quickly reach all the available functions thanks to the strategic arrangement of the relevant keys.

Special features

Odd multipliers represent one of Bet254's greatest features. The range of the amplification varies between 1.02 to 4.50 times. As the number of legs on your bet increases, so do your odds or expected return on investment (ROI).

Payment options

Bet254 operates exclusively in Kenya. Therefore, the provider accepts only Ksh as a means of payment. Thus, deposits and withdrawals remain restricted to a single payment method.

Available Options for pay-in and payout

To begin betting, you must first fund your account. bet254 accepts M-Pesa and USSD for credit deposits. With the M-Pesa method, you need to go to the menu on your phone, select M-Pesa, Pay Bill and enter 733338 as the business number. Then, you need to type 254 as the account number and to input the amount of money you wish to deposit, without adding any commas.

To deposit via USSD, you need to dial *334#, then choose Lipa Na M-Pesa before selecting the Pay Bill option. The rest of the steps remain identical to those for the M-Pesa method. For withdrawals, you just need to open the bet254 withdrawal page and, if requested, enter your first and last name. Then, you need to press on the amount of money that you want to withdraw and select the option “Request withdrawal”.

Minimum / maximum Amounts

Bet254 caps the minimum stake at 1 Ksh, which equates to one Kenyan shilling. Meanwhile, the maximum payout amount hasn't a fixed limit and depends only on the policies of the mobile operators chosen by the player.

On the other hand, bet254 sets a minimum withdrawal amount of ten Kenyan shillings or 10 Ksh. On a single ticket, one can win a maximum of 100,000 Ksh (one hundred thousand shillings). Besides, the highest possible payout per ticket, also known as maximum potential win, lies at 3,600,000 (three million six hundred thousand shillings) Ksh before the odds' multiplier applies. Bet254 has no fees for making deposits and withdrawals, which is a major plus.

Bet254 Mobile App

While Bet254 has not released a mobile app. However, its mobile website offers more than enough for a player who wants a wholesome betting experience with the company on a mobile device.

Although Bet254 doesn't have a stunning design, it certainly looks elementary and user-friendly. Here, they display the most important links on the page. So, you can navigate quickly and simply. This sportsbook has a user-friendly interface that you can access from a mobile device.

Due to the platform being accessible via a portable screen device, punters can maximize their fun. Accessing the site from a mobile device is straightforward and fun as it loads rapidly.

Nowadays, betting websites tend to focus more on taking advantage of the increase in smartphone optimisation.  This has led to the invention of personalized application software aimed at providing users with more for less.

Also, you can wager instantaneously from your mobile device with the website version, as it includes all the same capabilities as the desktop version.

Bet254 iOS, Android and Windows apps

Bet254 doesn't have its dedicated, native or downloadable app. So, you can only access it through its website, which can easily use with iOSAndroid and Windows devices. You can quickly reach the website via the search bar on an iOS device. Android device users who wish to access Bet254 can do so via their device's dedicated Google search bar. And those using a Windows operating system can reach the site using their Microsoft account.

You just need to register your account and then log in with any of the aforementioned devices to enjoy the best Bet254 betting experience.

Bet254 Bonus and Promotions

Bet254 may not constitute the best choice if you look for a sportsbook with a wide range of bonuses and promos. They don't offer any kind of VIP or rewards programme, but they do run a 254% win bonus for winning a 30 leg multi bet. However, the company still has some exciting forms of promotions listed below.

The Bet254 welcome bonus

Currently, the bookmaker doesn't feature a welcome bonus. However, it makes up for this in other ways. Existing and potential customers can profit from this.

Jackpots, Free bets and vouchers

Bеt254 has a jackpot of Ksh 25.4 million, which amounts similarly to the bookmaker's welcome bonuses. Here, the jackpot is open every week to give players the chance to win enormous prizes. The tickets cost Ksh per piece, and we list the jackpot classes below.

Jackpot pick17

Total winners of this 17-game jackpot, which requires at least 13 perfect picks to cash in, would get the largest payouts of all Bet254 available jackpots. Furthermore, you can collect consolation prizes for 14, 15 and 16 correct picks. This jackpot only offers a win or draw option on its games market.

Jackpot pick15

As it names suggests, the jackpot consists of 15 games. To win, players must make accurate predictions in at least thirteen of them. Consolation prizes for 14 correct picks are available.

Jackpot pick13

To win the pickle jackpot, the player must correctly predict all the outcomes for all 13 matches. Also, there are consolation prizes for 12, 11 and 10 correct tips. Additionally, the amount of the prize may vary weekly. They announce the exact prize amount as soon as you have settled your wager.

Moreover, we spotted the “Lucky Dip” bot. With it, Bet254 can generate random selections on your behalf. All jackpot prizes are taxable at 20% under the current legislation.

Free bets and vouchers

The Bet254 free bets are linked to promo codes or vouchers. Thus, you must insert the code in the appropriate field while signing up to claim the free bet promotion. Vouchers represent special offers that Bet254 doesn't usually run.

Other promotions

Odd multipliers or price boosts are one of Bet254's greatest features. The range of the amplification is between 1.02 to 4.50 times. As the number of legs on your bet increases, so do your odds or expected return on investment (ROI). There is no signup offer for the Bet254 sportsbook. However, whether you're a first-time user or a consistent user, you'll always benefit from their odds multiplier tool.

Bet254 Registration

Bet254 has a very simple registration process that requires only a few simple steps. You only need to open the bookmaker website on your computer or phone and open the registration page. Click the ”Join Now” option, which can be found in the menu bar at the top of the page.

After entering your phone number, you need to create a unique password that only you know. Next, you must accept Bet254's terms and conditions and verify your account. Afterwards, the betting site will open your new account and will allow you to log in by entering your phone number and password.

Required fields:

  • You need to enter your correct phone number in the required field.
  • You need to fill the password field by picking a password you can remember easily, which must be exclusive to you.
  • You may need to provide some documents during the verification process.

Necessary documents:

As with any business, sportsbooks are susceptible to a wide range of undesirable behaviours. Therefore, Bet254 requires accurate information from all new members for security purposes. The agents may ask for further identification information if they have reason to believe that there has been fraudulent use or activity on your account. If you are sent a verification request, you will need the following documents.

  • A driving licence, notarized ID card, birth certificate or any other government-issued personal information document.
  • A current utility bill. For instance, an electricity or water invoice.
  • Your financial details.

You must ensure that your documents are valid as the company reserves the right to suspend your account if they discover any fake document.

Customer support

Bet254 has a responsive and dependable customer service. This constitutes one of the most important aspects when choosing which bookie to wager with as any sort of difficulties may arrive in the process of betting. This is a normal occurrence with any company, but you won't have to deal with any difficulties for long at Bet254 because of the 24/7 availability of the customer service professionals.

Support options available

You can opt for email, as well as social media such as Facebook, Twitter and WhatsApp, to contact Bet254 agents. Furthermore, you can request a call from the sportsbook via its support page if you need any assistance. Their contacts are:

  • Email:
  • Phone: +254711082009 (calls only).
  • WhatsApp: +254740837663 (chat only).
  • Facebook: @bet254kenya

The Bet254 customer service is exceptionally fast to attend to the needs of customers. 

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