1xBet, the famous Nigerian singer Davido and Abu Salami Media revealed the launch of the reality talent show “1xBet Davido Dream Football Show”. With it, they will offer 18- to 21-year-old players the chance to realize their dream of becoming a pro footballer. This show will have 30 episodes, whereby each week one of them will be published. Potential participants from all African countries can register on the project website.
Davido performed the official anthem of the 2022 World Cup. Therefore, the 30-year-old has close ties to the FIFA. Additionally, the world football association already supports the idea of the “1xBet Davido Dream Football Show”. The winners will get the chance to attend trials with European teams. Here, we already know that a club of the English Championship, Watford, agreed to support the show.
1xBet targets opportunities for African youth as well
Davido promised: “I made countless sacrifices to get where I am now. That’s why I know what it takes to make it. The platform will test your courage, strength, and tenacity. Additionally, the 1xBet Davido Dream Football Show will equip you with the tools to succeed in the football industry. Because: it creates opportunities for potential international success.”
Additionally, he said: “We are all aware that influencing plays a crucial role. So, we would rather not focus only on the mindset of young people. Because: we strive to also create meaningful change and opportunities for the youth in Africa and exemplarily in Nigeria, too. Plus, I believe that it will represent a pioneer for impact-oriented initiatives in grassroots football.”
The bookmaker unveiled Davido as its pan-African 1xBet ambassador in 2021. Since then, the partners frequently highlighted that they share the same values and mentality. These include the desires of success and helping others. Sport facilitates highly effective and rapid social upliftment. Also, the betting sites constitute vital supporters of sports tournaments in Africa and in the other continents.
1xBet’s Director of Affiliate Marketing, Alex Sommers, added: “We are particularly excited to be part of the show. It will help many young footballers in paving the way for their dreams. Here, we hope that some project graduates may soon advance to be the new Sadio Mané, Pierre-Emerick Aubameyang or George Weah.”
Alice is half Austrian and half Italian. So, she experienced the 1990 World Cup in Italy at very close quarters. And that sparked her enthusiasm for football. Since she loved to write since childhood, Alice began to engage in journalism while still at school....
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By Alice Kopp
Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old.
Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research.
During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists.
From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball.
In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often.
Not only sports betting, but also radio
In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station.
The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium.
Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.
View all of Alice Kopp's posts.