22Bet Kenya presented Nicky Bigfish as brand ambassador

22Bet Kenya presented Nicky Bigfish as brand ambassador
22Bet Kenya presented Nicky Bigfish as brand ambassador

22Bet presented in Kenya Nicky Bigfish as brand ambassador. This continues the betting site’s efforts to support Kenyan talents. The 33-year-old Nicky Bigfish, whose real name is Nickson Andere Asitwa, became a local celebrity thanks to his street pranks. 22Bet announced the collaboration with the comedian in the last few days. Additionally, the television star Willis Raburu and the journalist Willis Raburu belong to the brand ambassadors of 22Bet in Kenya.

The COO of 22Bet, Harry Bor, said: “As a global brand, we strive to work with the best and most talented people in all our businesses. Furthermore, we believe that Bigfish, Raburu and Njiru represent perfect partners. Because: they can help us to connect with our fans and customers in new and exciting ways.”

22Bet unveiled the rapper Khaligraph Jones as its brand ambassador, too

Before this, in the previous month, 22Bet introduced another brand ambassador. Here, the bookmaker agreed to work with Khaligraph Jones. Khaligraph Jones is a Kenyan rapper, whose real name is Brian Ouko Omollo and who declares that he was born on 12 June 1926. On this, Bor stated: “Khaligraph merits his place in the music industry. Therefore, it fills us with pride to be associated with him. Plus, we look forward to working with them because we want to reach out to our customers at the grassroots level. Also, we would like to support local talents through sports sponsorship.”

Moreover, Khaligraph Jones expressed his delight at becoming a 22Bet Kenya brand ambassador. The rapper stated: “22Bet is a company that is a leader in the sports betting industry. Exemplarily, therefore, this collaboration thrills me. As an artist, I constantly look for new and exciting ways to connect with my fans. We plan to create exciting and innovative content and, for that reason, I think that this partnership will enable me to do that.”

Alice Kopp
Latest posts by Alice Kopp (see all)

By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.