22Bet presented in Kenya Nicky Bigfish as brand ambassador. This continues the betting site’s efforts to support Kenyan talents. The 33-year-old Nicky Bigfish, whose real name is Nickson Andere Asitwa, became a local celebrity thanks to his street pranks. 22Bet announced the collaboration with the comedian in the last few days. Additionally, the television star Willis Raburu and the journalist Willis Raburu belong to the brand ambassadors of 22Bet in Kenya.
The COO of 22Bet, Harry Bor, said: “As a global brand, we strive to work with the best and most talented people in all our businesses. Furthermore, we believe that Bigfish, Raburu and Njiru represent perfect partners. Because: they can help us to connect with our fans and customers in new and exciting ways.”
22Bet unveiled the rapper Khaligraph Jones as its brand ambassador, too
Before this, in the previous month, 22Bet introduced another brand ambassador. Here, the bookmaker agreed to work with Khaligraph Jones. Khaligraph Jones is a Kenyan rapper, whose real name is Brian Ouko Omollo and who declares that he was born on 12 June 1926. On this, Bor stated: “Khaligraph merits his place in the music industry. Therefore, it fills us with pride to be associated with him. Plus, we look forward to working with them because we want to reach out to our customers at the grassroots level. Also, we would like to support local talents through sports sponsorship.”
Moreover, Khaligraph Jones expressed his delight at becoming a 22Bet Kenya brand ambassador. The rapper stated: “22Bet is a company that is a leader in the sports betting industry. Exemplarily, therefore, this collaboration thrills me. As an artist, I constantly look for new and exciting ways to connect with my fans. We plan to create exciting and innovative content and, for that reason, I think that this partnership will enable me to do that.”
