African Growth: ESA Gaming Launches In Nigeria With BetBonanza Partnership

After introducing its collection of non-traditional content titles in collaboration with rapidly expanding operator BetBonanza, cutting-edge games supplier ESA Gaming has made its first appearance in the Nigerian market. With the help of this new relationship, ESA Gaming will be able to continue its recent expansion across the African continent, a region in which its selection of mobile-first, lightweight EasySwipe titles is an ideal match for the conditions of the local market. 

In this context, please make sure to check also our section about the best Nigerian betting-sites.

The EasySwipe game family is a lightweight HTML5 mobile-first game that integrates perfectly into sportsbooks. This allows customers to play the highest quality casino games without negatively impacting their experience of betting on sports. 

The games’ demonstrated capacity for cross-selling, which does not result in any cannibalisation of existing sales, enables sportsbooks to extend customer loyalty to their brand while simultaneously increasing revenue.

Wild Vegas, Fruitz&Spinz, Basketball Mine, and Goal Mine are among the best-performing titles, along with a variety of traditional casino content and Rocket Racers, which is ESA Gaming’s first game of its kind to have a crash-style gameplay mechanic.

ESA Gaming is a provider of high-performing gaming solutions with a primary concentration on mobile gaming. The company was founded in 2009.

On the other hand, BetBonanza is one of the online bookmakers in the African giants, Nigeria, that is experiencing the most rapid expansion. The company was established in 2019, and in addition to this, it provides a substantial variety of casino-based games, such as slot machines, card and table games, instant and crash games, and more.

As a result of ESA Gaming’s rollout with BetBonanza, the company’s position in regulated African markets will be greatly strengthened. The i-Gaming supplier had initially reached the continent by forming relationships with two giant establishments, 888Africa and Pariplay, and this new arrangement with BetBonanza came not too long after those events. 

In response to the announcement, the head of marketing at ESA Gaming, Thomas Smallwood, had this to say: “Regulated African markets have become a key focus for us as our EasySwipe portfolio is perfectly designed to marry up with the wants and needs of local players in the continent.

“BetBonanza is a strong brand and is quickly establishing itself as a leading operator in Nigeria. We are thrilled to bring our titles to their offering and introduce new excitement to their growing customer base.” 

The COO of BetBonanza, Gatis Licitis, also made his statement on the partnership by saying: “As we continue to strengthen our casino offering to complement our leading sportsbook we couldn’t find a better partner than ESA Gaming. 

“Their titles offer fantastic cross-sell opportunities, and the quick-fire nature resonates well with our customers. We look forward to working together to further gain ground in the Nigerian market.”

While it takes a lot for two giant companies to come together in such a partnership, it sure will be a positive for Nigerian gamers as their gaming options at BetBonanza are just about to be widened. 

The partnership will most likely be a great one as the Bookie presents itself with the opportunity to increase their revenue. At the same time, gamers have the chance also to make more money whilst entertaining themselves.

Sofoluwe Mayowa

By Sofoluwe Mayowa

Mayowa was born and bred in Nigeria. As a kid, he has naturally always been in love with sports, especially football being his most loved sport. Having gained admission into a higher institution, he moved in to play for the school team but was turned down several times. He managed to get into the school team in his final year and was able to win two trophies, a personal award of excellence whilst taking home the “Best defender of the year award.” Shortly after leaving school, he moved to an independent grassroots club where he worked his way up until he could play at a semi-professional level. He had to stop playing the round leather game and focus on other things due to a lack of sponsorship and funds to get into a proper football academy. Mayowa first got involved in the world of sports betting in 2009 when Nairabet began its operations in Nigeria as the first Sportsbook in the country. He gathered a lot of practical knowledge about betting through this opportunity. Since then, he has always loved to pass his knowledge through writing and hopes to help many others in the world of sports betting along the line.