SunBet, a subsidiary of the sports betting and hotel giant Sun International (JSE:SUI) that is headquartered in the South African Sandton, appointed Sportingtech to expand into new African markets. These include three established ones. Currently, the bookmaker holds a licence in its country of origin and more specifically issued by the Western Cape Gambling and Racing Board (WCGRB).
More than 65 sports and over 1,000 betting markets
The operator will rely on Sportingtech’s award-winning Quantum platform. It comprises a range of more than 65 sports and over 1,000 betting markets. Hence, it ensures a smooth launch in these regulated and proven markets. Additionally, Sportingtech disposes of a reliable concept in terms of localization. Consequently, Quantum emerged as the preferred platform for top operators who want to penetrate new markets.
Moreover, Sportingtech’s expertise in delivering omnichannel experiences will benefit SunBet. The reason for this lies in the fact that it will access top-notch content management tools. Hence, it will have the ability to create customized frontends. This, in turn, permits adaptations to the necessities of the local players.
Sun International advanced to a premium brand
The long-standing experience in the gaming, hospitality and entertainment segments speaks for Sun International. Here, the high-quality profile of the hotels and resorts constitute an example of this and enabled them to establish themselves globally as a recognized premium brand. We mean five-star hotels on a world-class level and some leading resorts in the world, plus some of the most modern and superbly positioned casinos.
SunBet’s General Manager, Simon Gregory, stated: “We think that this cooperation will benefit us enormously. Because: it will permit our further expansion. Thanks to its in-depth expertise and high-quality product range, Sportingtech represents the ideal partner for us. That’s why we are looking forward to entering these African markets together.”
The Director of Sales, Africa, at Sportingtech, Mark Schmidt, added: “The proven markets in Africa carry significant potential. Therefore, launching into them together with SunBet will underline Quantum’s capability and diversity in another international parquet. Working with such a prestigious operator confirms the quality of our portfolio. We can’t wait to bring a first-class betting experience to the tipsters in these countries.”
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