SunBet to expand in partnership with Sportingtech

SunBet to expand in partnership with Sportingtech
SunBet to expand in partnership with Sportingtech

SunBet, a subsidiary of the sports betting and hotel giant Sun International (JSE:SUI) that is headquartered in the South African Sandton, appointed Sportingtech to expand into new African markets. These include three established ones. Currently, the bookmaker holds a licence in its country of origin and more specifically issued by the Western Cape Gambling and Racing Board (WCGRB).

More than 65 sports and over 1,000 betting markets

The operator will rely on Sportingtech’s award-winning Quantum platform. It comprises a range of more than 65 sports and over 1,000 betting markets. Hence, it ensures a smooth launch in these regulated and proven markets. Additionally, Sportingtech disposes of a reliable concept in terms of localization. Consequently, Quantum emerged as the preferred platform for top operators who want to penetrate new markets.

Moreover, Sportingtech’s expertise in delivering omnichannel experiences will benefit SunBet. The reason for this lies in the fact that it will access top-notch content management tools. Hence, it will have the ability to create customized frontends. This, in turn, permits adaptations to the necessities of the local players.

Sun International advanced to a premium brand

The long-standing experience in the gaming, hospitality and entertainment segments speaks for Sun International. Here, the high-quality profile of the hotels and resorts constitute an example of this and enabled them to establish themselves globally as a recognized premium brand. We mean five-star hotels on a world-class level and some leading resorts in the world, plus some of the most modern and superbly positioned casinos.

SunBet’s General Manager, Simon Gregory, stated: “We think that this cooperation will benefit us enormously. Because: it will permit our further expansion. Thanks to its in-depth expertise and high-quality product range, Sportingtech represents the ideal partner for us. That’s why we are looking forward to entering these African markets together.”

The Director of Sales, Africa, at Sportingtech, Mark Schmidt, added: “The proven markets in Africa carry significant potential. Therefore, launching into them together with SunBet will underline Quantum’s capability and diversity in another international parquet. Working with such a prestigious operator confirms the quality of our portfolio. We can’t wait to bring a first-class betting experience to the tipsters in these countries.”

Alice Kopp

By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.