BetKing unveils Brodda Shaggi and Tobi Bakre as brand influencers

BetKing unveils Brodda Shaggi and Tobi Bakre as brand influencers
BetKing unveils Brodda Shaggi and Tobi Bakre as brand influencers

BetKing Nigeria unveiled Brodda Shaggi and Tobi Bakre as official brand influencers. Here, the partnership will see Brodda Shaggi and Tobi Bakre participating in several campaigns. Thereby, they will predominantly approach the bookmaker’s young target group. Additionally, the two new brand influencers will interact with customers on social media platforms and more generally play a key role in marketing initiatives. BetKing hopes that Brodda Shaggi and Tobi Bakre will expand its audience reach thanks to their enormous popularity and appeal.

The brand influencers share passions for fun, winning, and excitement

The Managing Director of BetKing Nigeria‘s operator, KingMakers, expressed his excitement about the new collaboration. Gossy Ukanwoke said: “It fills us with joy to welcome Tobi Bakre and Brodda Shaggi to our family. Considering their incredible talent, we think they embody our core beliefs. By that, I mean our passions for having fun, winning, and excitement. We will expand our portfolio with iGaming opportunities. Here, we are confident that BetKing will gain new audiences and expand our popularity in Nigeria thanks to this partnership.”

Brodda Shaggi and Tobi Bakre will work with Jay-Jay Okocha

The Chief Operating Officer of BetKing Nigeria, Adim Isiakpona, added: “Through this partnership, we want to create an authentic connection with our existing customers. For this, we intend to capitalise on additional passion points. Additionally, Jay-Jay Okocha is and will remain the face of the BetKing brand. Therefore, we targeted these influencers to collaborate with JayJay.”

Brodda Shaggi enjoys a considerable popularity on various social media platforms thanks to his comedic skits. Along with this, the 29-year-old comedian and actor achieved a considerable media presence among the wider population. The same applies to the 28-year-old Tobi Bakre. He is a film star in Nigeria who you can see in several Nollywood movies.

Alice Kopp
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By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.