BetKing Nigeria unveiled Brodda Shaggi and Tobi Bakre as official brand influencers. Here, the partnership will see Brodda Shaggi and Tobi Bakre participating in several campaigns. Thereby, they will predominantly approach the bookmaker’s young target group. Additionally, the two new brand influencers will interact with customers on social media platforms and more generally play a key role in marketing initiatives. BetKing hopes that Brodda Shaggi and Tobi Bakre will expand its audience reach thanks to their enormous popularity and appeal.
The brand influencers share passions for fun, winning, and excitement
The Managing Director of BetKing Nigeria‘s operator, KingMakers, expressed his excitement about the new collaboration. Gossy Ukanwoke said: “It fills us with joy to welcome Tobi Bakre and Brodda Shaggi to our family. Considering their incredible talent, we think they embody our core beliefs. By that, I mean our passions for having fun, winning, and excitement. We will expand our portfolio with iGaming opportunities. Here, we are confident that BetKing will gain new audiences and expand our popularity in Nigeria thanks to this partnership.”
Brodda Shaggi and Tobi Bakre will work with Jay-Jay Okocha
The Chief Operating Officer of BetKing Nigeria, Adim Isiakpona, added: “Through this partnership, we want to create an authentic connection with our existing customers. For this, we intend to capitalise on additional passion points. Additionally, Jay-Jay Okocha is and will remain the face of the BetKing brand. Therefore, we targeted these influencers to collaborate with JayJay.”
Brodda Shaggi enjoys a considerable popularity on various social media platforms thanks to his comedic skits. Along with this, the 29-year-old comedian and actor achieved a considerable media presence among the wider population. The same applies to the 28-year-old Tobi Bakre. He is a film star in Nigeria who you can see in several Nollywood movies.
