BetKing initiated a new campaign for responsible gaming called “Kings Know When to Stop”. It aims to encourage a sensible ecosystem by educating people about safe betting. Here, the campaign of the Nigerian betting brand comprises a three-part TVC. Therein, they call on the players to gamble responsibly. Because: They should realize their limits and not overstep them.
Testimonials illustrate everyday situations with financial difficulties.
Thanks to clear scenarios, the videos illustrate the significance of setting and keeping limits in sports betting as well as in all other activities. Here, the bookmaker involved the Nigerian football star and brand ambassador of BetKing, Jay Jay Okocha.
Furthermore, it recruited the reality TV star Seyi Awolowo, and the social media maker Ope Keshinro, known more commonly as SwitOpe. The films show them in various activities such as sports, shopping and eating. Also, each promotional film conveys the challenges faced by people who do not adhere to their limits.
Additionally, the three-part campaign explains how to achieve better results by respecting boundaries. Moreover, the three commercials underpin how BetKing promotes responsible gambling in the local sports betting ecosystem.
They hope the other betting sites in Nigeria will emulate the example.
The Managing Director of KingMakers Nigeria, Gossy Ukanwoke, expressed, “Responsible gambling means betting for fun and entertainment. Additionally, BetKing understands the importance of educating customers to adhere to best practices. Within this campaign, we communicate the need for self-regulation to our users. Furthermore, we emphasize the importance of self-discipline when dealing with sports betting and other activities. The introduction of the “Kings Know When to Stop” campaign expresses our commitment to lead the way in responsible gambling in Nigeria.”
He added: “It is imperative to utilize our platform to educate and motivate people to gamble responsibly. Furthermore, we set a good example for other operators in the digital entertainment sector. All of them must likewise consider their responsibility to combat the downsides of sports betting and appreciate the upsides.” The campaign runs on television and across a range of digital platforms including YouTube, Facebook, and key over-the-top ones. Additionally, there exists a strong presence on the ground. Hereby, BetKing capitalizes on its large agent network through retail displays.
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