BetKing initiated a new campaign for responsible gaming called “Kings Know When to Stop”. It aims to encourage a sensible ecosystem by educating people about safe betting. Here, the campaign of the Nigerian betting brand comprises a three-part TVC. Therein, they call on the players to gamble responsibly. Because: They should realize their limits and not overstep them.
Testimonials illustrate everyday situations with financial difficulties.
Thanks to clear scenarios, the videos illustrate the significance of setting and keeping limits in sports betting as well as in all other activities. Here, the bookmaker involved the Nigerian football star and brand ambassador of BetKing, Jay Jay Okocha.
Furthermore, it recruited the reality TV star Seyi Awolowo, and the social media maker Ope Keshinro, known more commonly as SwitOpe. The films show them in various activities such as sports, shopping and eating. Also, each promotional film conveys the challenges faced by people who do not adhere to their limits.
Additionally, the three-part campaign explains how to achieve better results by respecting boundaries. Moreover, the three commercials underpin how BetKing promotes responsible gambling in the local sports betting ecosystem.
They hope the other betting sites in Nigeria will emulate the example.
The Managing Director of KingMakers Nigeria, Gossy Ukanwoke, expressed, “Responsible gambling means betting for fun and entertainment. Additionally, BetKing understands the importance of educating customers to adhere to best practices. Within this campaign, we communicate the need for self-regulation to our users. Furthermore, we emphasize the importance of self-discipline when dealing with sports betting and other activities. The introduction of the “Kings Know When to Stop” campaign expresses our commitment to lead the way in responsible gambling in Nigeria.”
He added: “It is imperative to utilize our platform to educate and motivate people to gamble responsibly. Furthermore, we set a good example for other operators in the digital entertainment sector. All of them must likewise consider their responsibility to combat the downsides of sports betting and appreciate the upsides.” The campaign runs on television and across a range of digital platforms including YouTube, Facebook, and key over-the-top ones. Additionally, there exists a strong presence on the ground. Hereby, BetKing capitalizes on its large agent network through retail displays.
Alice is half Austrian and half Italian. So, she experienced the 1990 World Cup in Italy at very close quarters. And that sparked her enthusiasm for football. Since she loved to write since childhood, Alice began to engage in journalism while still at school....
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By Alice Kopp
Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old.
Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research.
During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists.
From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball.
In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often.
Not only sports betting, but also radio
In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station.
The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium.
Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.
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