Betway Ghana expanded and renovated its Customer Experience Centre in Kumasi

Betway Ghana expanded and renovated its Customer Experience Centre in Kumasi
Betway Ghana expanded and renovated its Customer Experience Centre in Kumasi

After a make-over and renovations, Betway reopened its Customer Experience Centre for enthusiasts and bettors in Kumasi. The customer experience centre of the bookmaker in Ghana’s second-largest city operates at Nyantakyi Plaza on Amakom Road. Existing since February 2018, it began to assist customers in the Ashanti Region who were interested in sports betting.

Four years later, Betway decided to expand the centre. Thus, the company invested in the construction of a spacious and vibrant ambience. Here, for example, punters can obtain all the information they need about their favourite sports. Moreover, with the renovation of the centre, they added an area for those customers who prefer the other areas outside wagering.

The Customer Experience Centre facilitates interaction with the brand

Betway’s Manager – Operations in Ghana, Magnus Rex Danquah, visited the centre with journalists and other stakeholders. While there, he mentioned that the aim of the renovation was to provide more user experience for players. Moreover, users gained the opportunity to interact directly with the brand.

Danquah said, “Our brand always commits to creating an outstanding wagering experience for sports betting fans. Therefore, we expanded the space to create a more comfortable and vibrant experience for them. Additionally, we now have an area for those players who wish to explore our other gambling products beyond sports betting. We invest in all these innovations to ensure that access to our products and offers is easier and more convenient for the Betway community in the Ashanti region.”

Additionally, there are centres in Accra and Sekondi-Takoradi

Besides the Customer Experience Centre in Kumasi, Betway runs two additional points of contact for its customers in Ghana. The first of these is in the capital Accra. Moreover, the bookmaker opened a centre in Sekondi-Takoradi in February 2022. This is the third-largest city in the country. Among other things, the bookmaker cooperates with the Ghana Football Association (GFA) and acts as a development partner of the Ghana Women’s Premier League.

Alice Kopp
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By Alice Kopp

Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football. Since she has loved writing since childhood, Alice began to study journalism while still at school. It was very convenient for her that her class took part in a project of a German daily newspaper. She was also allowed to write for the children's pages of an Austrian daily newspaper and to get a taste of the sports department of the same medium. This is how she received her first press accreditations, which was of course anything but a matter of course for the then 18-year-old. Although she was partly advised against it, Alice decided to study journalism and communication sciences. After a few years, she decided to use the exams she had taken as an elective. Nevertheless, she applies the knowledge she has acquired in her further professional life. The same applies to her language skills. In addition to her mother tongues German and Italian, Alice is also proficient in English and Spanish. She also understands French and can use this language in research. During her studies, Alice was involved in an Austrian football club. At the same time, she wrote for a total of three Austrian portals and worked as an Austria correspondent for an Italian-language online medium. This collaboration started during Giovanni Trapattoni's era at Red Bull Salzburg and continued during EURO 2008. This gave her the opportunity to interact with Trapattoni as well as with Italian journalists. From the following year, Alice initially worked with a Swiss portal before discovering sports betting content for herself. On the one hand, this kept her in sports journalism, and on the other, it broadened her horizons. And that both in the context of the sports betting industry and with other sports as well as countries. In the field of sports journalism, she focused in particular on football from around the world, volleyball and beach volleyball. In addition, she naturally wrote several guides, bookmaker profiles, bonus articles and other content for betting enthusiasts. She did this for the same company for about ten years, writing articles in German and Italian. She also built the Italian-language website together with the managing director. Meanwhile, Alice started working with another Austrian football club. Furthermore, she joined the Association Internationale de la Presse Sportive (AIPS) in 2016. This gives her the opportunity to watch teams and athletes on the ground relatively often. Not only sports betting, but also radio In January 2019, the next step in her professional development followed. For: she started creating premium content on the topic of sports betting. In the process, she finally put out feelers to almost all countries and all continents. And this was not least due to the fact that both German and English-speaking users subscribed to her content. Nevertheless, Alice continued to use her knowledge of Italian, among other things. On the one hand, because she regularly exchanges ideas with Italian colleagues, and on the other, because she works with a web radio station. The Corona crisis had a strong impact on the sports world and on interest in sports betting, primarily in the early days. Therefore, a fresh start was necessary and, on balance, Alice found the fields of activity that suited her best. She also writes articles for an agency on almost all disciplines as well as on eSports and content for a German online medium. Alice is half Austrian and half Italian. That's why she experienced the 1990 World Cup in Italy at first hand. And that awakened her enthusiasm for football.